Marketing Planning
What is the name if the document that outlines an organization's marketing objectives and strategies?
A Marketing Plan
POP CULTURE: When is DOOMSDAY?
December 18th, 2026
What is Niche Marketing?
A marketing approach that focuses on a relatively small or specific segment of a market.
What is the prupose of a unique selling proposition?
To explain what makes a business, product, or brand distinctive from its competitors
FOUR COMPONENTS of the Marketing Mix
- Product
-Price
-Place
-Promotion
Name TWO components that should be in a Marketing Plan
ANY OF THESE TWO: Executive summary, situational analysis, market analysis, marketing objectives, market research, target markets, market segments, marketing mix (trail mix), marketing strategies or budgets
What is the process of dividing a market into smaller groups of customers with similar characteristics called?
Market Segmentation
What is mass marketing?
A Marketing approach that targets customers across the entire market for a particular product.
POPCULTURE: Who is the most-followed individual creator on YouTube, known for high-budget challenges?
Mr Beast
What is differentiation?
Process of distinguishing an organization's products from its competitors.
POP CULTURE: What is the name of the battle royale game featuring 100 players who compete to be the last one standing?
Fortnite
Name 3 characteristics businesses can use to segment a market
ANY OF THESE:
- Age
-Cultural background
- Family Size
-Gender
-Ethnicity
-Income
-Lifestyle
-Geographic Location
-Social Status
-Religion
POP CULTURE: Which artist released the album SOS?
SZA
Name 2 benefits of having a USP
- Attracts Customers
-Helps a product stand out from competitors
-Builds Customer Loyalty
- Can Increase Market Share
-Helps businesses increase potential success of new products or projects
GROUP CHALLENGE: Telephone
If you say the correct phrase at the end, you receive the points. This is only with your group
Correct Phrase: Differentiate your Doritos, stand out from the chips
TWO advantages of Marketing Planning
- helps create effective marketing strategies
- Gives Managers and employee motivation and labor productivity
- Improves employee motivation and labor productivity
- Helps identify potential problems & Solutions
-Aligns marketing plans with the rest of the organization
-Helps ensure resources
POPCULTURE: Who was Spotify's most-streamed artist WORLDWIDE in 2025?
Bad Bunny
What type of products does mass marketing focus on selling?
Standardized or homogenous products
Why are the most effective USPs difficult for competitors to copy?
The strongest USPs offer distinctive value that competitors find difficult to copy.
more effective it is= harder it is to copy
2 Disadvantages of Differentiation
ANY 2:
- Expensive
- Competitors may copy differentiation strategies
- Smaller businesses may struggle to compete with mass-produced products
-It can create unneccessary competition
-It can make it harder for new businesses to enter the market
- It can limit customer choice
1. Spider-Man BND
2. The Odyssey
3. Toy Story 5
Why does understanding the different needs and wants of market segments help marketers?
It helps marketers target their customers more effectively by understanding their specific needs and wants
POP CULTURE: In Stranger Things, what is the name of the villain revealed to be behind many events in Hawkins?
Vecna
Morocco
Give 2 advantages of differentiation
- Allows businesses to charge higher
-Creates Brand Awareness
- Helps increase sales
- Builds customer loyalty
- helps maintain market share
-Creates competitive advantages
- Improves distribution channels