Business Principles
Pricing & Expenses
Principles
Business Basics
Business Types
100

What is it called when a business uses a story to connect with customers?

Storytelling

100

What is the price customers generally pay for a product in the market?

Market Price

100

What principle means keeping a message short and clear?

Brevity

100

What do we call someone who starts a business?

Entrepreneur

100


What type of business is owned by one person?

Sole proprietorship

200

What principle uses expertise to build trust?

Authority 
200

What type of expense stays the same each month?

Fixed Expenses

200

What principle makes customers more likely to buy from a business they like?

Liking

200

What is money earned from selling products before expenses are deducted?

Revenue
200


What type of business is owned by two or more people who share responsibilities?

Partnership

300

What principle makes people want a product because it is in limited supply?

Scarcity

300

What type of expense changes with production or sales?

Variable Expenses

300

Sally visits the same coffee shop every Thursday for a latte. What principle is this?

Consistency

300

What is left when expenses are subtracted from revenue?

Profit

300


What type of business is owned by shareholders and exists as a separate legal entity?

Corporation

400

A customer wants to buy a product because his friends love it. What principle?

Social Proof

400

A product costs $10 and sells for $15. What is the markup amount?

$5

400

'ONLY TWO LEFT!' What principle is being used?

Scarcity

400

What type of business makes products from a factory?

Manufacturing 

400

What does LLC stand for?


Limited Liability Company

500

A business gives free samples hoping customers will buy something. What principle?

Reciprocity

500

A product sells for $80 and costs $60. What is the profit margin?

25%

500

"Thousands of happy customers with our new product! See our reviews!" What principle is this?

Social Proof

500

What type of business sells products directly to consumers?

Retail

500


What type of business is owned and democratically controlled by its members?

Cooperative (co-op)

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