Purchase Process
Motivation
Social Factors
Buying Process
Product Adaption
100
identify a need
What is the first step in the purchasing process
100
age and life-cycle economic situation lifestyle personality and self-concept
What are the factors influencing consumer behavior
100
relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
What is social class
100
awareness interest evaluation trial adoption
What are the five steps in the buyer decision process
200
a purchase that is made without prior research or though on the product
What is an impulse purchase
200
the process by which people select, organize, and interpret information to form a meaningful picture of the world
What is perception
200
lower class working class middle class upper class
What are the four classes
200
product promotion place price
What are the four P's
200
early/late majority
When do most people buy a product
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