Runner's Playlist
This artist told runners to ‘shake it off’ long before cooldown stretching became popular
Who is Taylor Swift
This year, women make up this record high percentage of Göteborgsvarvet participants.
What is 44%?
Sweden has a population of approximately this many people.
What is 10,7 million?
The most popular gummies in the world
Haribo Gummy bear (goldbears)
Today, ASICS’ global headquarters is located in this Japanese city.
What is Kobe
This Lady Gaga song tells runners exactly what game face they need before a race
What is “Poker face”
During Göteborgsvarvet week, this many races are organized across the city.
What is 6?
(SPECIALVARVET, STAFETTVARVET, GÖTEBORGSVARVET, CITYVARVET, MINIVARVET & LILLA VARVET)
Sweden is often mistaken for this country....because of the name.
What is Switzerland?
The ice cream brand Häagen-Dazs is from this country.
What is USA?
This ASICS shoe was most used for runs on Strava during 2025
What is Novablast
This Bon Jovi song describes exactly how runners feel halfway through a half marathon
What is ”living on a prayer”
This nickname for Gothenburg is what you get when a rainy coastal city gets compared to another famously rainy city, and just rolls with it.
What is “little London”
Swedes love to do this several times a day, and it is such an important part of Swedish culture that many workplaces schedule time for it during the workday.
What is fika?
This very popular chocolate bar is shaped after an Alpine mountain peak.
What is Toblerone?
Famous ASICS profile and actor
Who is David
This Black Eyed Peas song is basically instructions for race-day energy.
What is “pump it”?
The year of the first Göteborgsvarvet
What is 1980
This Swedish word means ‘not too much, not too little’ and somehow also perfectly describes Swedish personalities, coffee, and emotional expression.
What is ”lagom”
In Sweden we say "choklad", the Norwegians say "sjokolade" and in Denmark they say...
What is chokolade?
A person who usually says 5k shake out run but always ends up with 8k
Who is Araia
This Eiffel 65 song perfectly captures the oxygen level in a runner’s face during intervals
What is Blue (Da Ba Dee)
The first transport system before trams in Gothenburg
What is horse-drawn carriage
In Sweden, there’s an infamous and illegal tradition during Christmas of trying to burn it down
What is Gävlebocken
This magical candy from Harry Potter comes in every flavour imaginable — including some you definitely wouldn’t want to imagine
What are Bertie Bott’s Every Flavour Beans
The iconic side logo name of ASICS design element
What is Tiger Stripe