Sell Culture
Bodybuilding
Swimming Downstream
Money, Money, Money
Who Doesn't Like Some Competition?
100
Known for a versatile portfolio and the iconic orange branding, this vendor is known by some (mostly Cameron) as the king of cell culture products
What is "Corning" (excellent Fisher support and aggressive pricing!)
100
True or False: PCR is used to amplify and measure protein?
What is "False. Protein is not amplified but rather extracted and purified from the sample (see Thermo for high-margin products)
100
This is one workflow a customer would be exercising if they are buying antibodies
what is "flow cytometry or wester blotting or immunohistochemistry (IHC) or ELISA"
100
This vendor is the largest life science vendor by revenue in the Houston region
what is "Life Technologies" (second place is losing by over $9 million)
100
this vendor would be a great competitor to the above
what is "Thermo, Millipore, or Cytiva"
200
Similar to fertilizer, this product is a staple and must se in all cell culture labs. (Hint: Social "____")
What is "Media" (every lab growing cells uses this, see Corning, Thermo, Cytiva for well-known options)
200
This product is often a high-margin component of the protein purification (HPLC) process and is business that is highly sought after by our competitors
what is "HPLC columns" (see Cytiva and Thermo)
200
A high usage cell culture lab expresses interest in a cell counter for "basic live/dead analysis". these two brands have great options for baseline cell counters
What is "Corning and Thermo" (only Thermo has an option with Flourescence which is an extra cost but many labs may need down the line)
200
List the margin percentages received as an SCC for all LSG transactions (hint: it is different for consumables than it is equipment)
What is 24% for consumables and 12% for equipment regardless of sell price
200
A customer who does much cell culture mentions they use Sigma media. This vendor would be great to contact
What is "Corning, Thermo, or Cytiva"
300
Your customer mentions they are ordering supplements for their cells to grow quicker or in a certain way. This former co-worker of yours now sells these products from Thermo and is excited to collaborate with Fisher
what is "Wongani Kalengamaliro" (Thermo has a wide range of supplements and recombinant proteins "PeproTech", most other suppliers for these items sell direct except for Bio-Techne)
300
This analytical technique (abbreviated "MS") is the downstream analysis of proteins and involves multi-million dollar instruments
what is "mass spectrometry" (see thermo for mass spec sample prep)
300
Your customer asks for a quote for Lipofectamine and always asks for a discount. This piece of equipment can help transfect their sample without lipofectamine
what is the "NEON NXT electroporation instrument" (from Thermo, electric transfection while lipofectamine is a "chemical transfection")
300
What does "FBS" stand for?
what is "Fetal Bovine Serum" (average sell price for lowest quality = $300 per bottle in academic settings)
300
A lab manager expresses frustration on particular Promega items being expensive through Fisher Scientific. What do you do?
What is "Call Cameron! or Consult your local BID rep for competitive alternatives with pricing flexibility."
400
This cell culture technique is picking up momentum with the NIH establishing more grants being funded towards this new cell culture technology
what is "3D cell culture" (Corning commands much of this market with their Matrigel product and cell stacks"
400
one of your customers cuts a conversation short because they need to pour their own gels for Western Blotting. This recommendation could make their workflow faster and easier
what is "pre-cast gels" (see Thermo and MP biomedicals for options)
400
True or False: The Qubit by Thermo can quantify not only proteins but also RNA and DNA.
what is "True" (a staple in many labs, look to trade-in for the new Qubit Flex for multiple sample quatification at one time)
400
Name the division of Thermo Fisher that Fisher carries no competitors to when it comes to their equipment (hint: qPCR = RT-PCR)
What is Genetic Sciences Division (GSD)
400
This camera manufacturer is also a key competitor to Leica, EVOS, Laxco, and AccuScope
what is "Nikon"
500
this piece of equipment is the best indicator that your customer is doing cell culture
what is "cell culture incubator" (often hidden in it's own room, if your customer has these, you can sell plastics, media, supplements, FBS and so much more!)
500
Proteins are known to be difficult to extract and purify due to their complexity and size. These local groups are good targets due to their expertise in protein research and are used often by other academic labs
what is "Protein Core laboratory" (great targets for continual high dollar consumables)
500
This vendor is one of Cameron's favorite for being high-margin equipment with many different applications available to Fisher (hint" starts with an "A")
what is "Agilent BioTek" (plate readers, flow cytometry, microscopy, metabolomics)
500
Your average biotech account spends this average percentage of their total budget for quality control of goods
what is "10%" (MycoSeq kits from LSG average sell price of $5,000 per kit at a 24% margin)
500
This vendor claims to be the "gold standard" for flow cytometry but does not offer all of their equipment through Fisher
What is "BD Biosciences" (basic flow cytometers are available to us but higher end are direct only)