Beyond the Logo
A student in this major learns typography, branding, visual hierarchy, information design, and visual storytelling.
What is Communication Design?
Students develop conceptual thinking, experimentation, material exploration, visual storytelling, and independent studio practice.
What is Fine Arts?
Students learn spatial reasoning, technical drawing, site analysis, model making, and systems thinking.
What is Architecture?
Students learn garment construction, textile science, trend forecasting, product development, and consumer research.
What is Fashion Design?
Students learn prototyping, ergonomics, user research, sketching, manufacturing, and product development.
What is Industrial Design?
A designer is asked to make a hospital brochure easier for patients to understand.
Which Communication Design skill is being used?
What is information design?
A professional develops original ideas and communicates complex social issues through creative work.
Which Fine Arts skill is being demonstrated?
What is conceptual thinking?
A team studies how people move through a busy airport before redesigning the space.
Which Architecture skill is being applied?
What is spatial analysis?
A company studies changing consumer preferences before developing next year's clothing collection.
Which Fashion Design skill is being used?
What is trend forecasting?
A team observes how older adults use a medical device before redesigning it.
Which Industrial Design skill is being used?
What is user research?
A company hires designers to create websites, apps, and digital experiences that are easy to navigate.
Which industry is this?
What is Technology?
A company creates immersive exhibitions and interactive brand experiences for the public. Which industry is this?
What is experiential marketing?
Professionals design hospitals, schools, transit hubs, and civic buildings.
Which industry is this?
What is the built environment (architecture/construction)?
Professionals create uniforms, performance apparel, and wearable products for athletes.
Which industry is this?
What is Sports Apparel?
Professionals create furniture, consumer electronics, medical devices, and transportation products.
Which industry is this?
What is Product Design/Manufacturing?
This professional researches users, creates wireframes, and improves how people interact with digital products.
Who is a UX Designer?
This professional creates physical environments and installations for museums, retail spaces, and public events.
Who is an Exhibition Designer?
This professional designs neighborhoods, transportation systems, and public spaces rather than individual buildings.
Who is an Urban Planner?
This professional manages the process of bringing a product from concept to manufacturing.
Who is a Product Developer?
This professional designs products that are comfortable, functional, and easy to use.
Who is an Industrial Designer?
A Communication Design graduate is hired by a museum to redesign exhibit graphics and visitor signage.
Which Communication Design skill made them a strong candidate?
What is visual communication?
A Fine Arts graduate works for a film studio building movie sets.
Which Fine Arts skill transferred most directly?
What is fabrication?
An Architecture graduate joins a video game studio to create realistic digital environments.
Which Architecture skill transferred most directly?
What is 3D spatial visualization?
A Fashion Design graduate joins a medical company to develop adaptive clothing for patients.
Which Fashion Design skill transferred most directly?
What is product development?
An Industrial Design graduate is hired by LEGO to improve how children interact with new toys.
Which Industrial Design skill transferred most directly?
What is ergonomics (human-centered design)?