A Good Spokesperson
Should be this with subject material
What is Familiar/Informed/Trained in?
Your microphone as a spokesperson similar to a gun should be treated as if it is
What is always on and ready to go?
What is letting people talk/ audience participation
Good Spokespeople are publicly regretful of.
What is mistakes and shortcomings of the organization.
A good spokesperson should be able to speak about subject matter in this way
What is Clearly and with Confidence?
You should not do the reporters ______ for them
What is homework?
A good spokesperson should listen to audiences in this way
What is actively?
When people feel helpless and hopeless due to a disaster, one of the most empowering things they can do is
What is Participate, Aid, Assist,
What is the Face?
In person interviews can be greatly helped by foreknowledge of
What is the reporters and news stations they represent?
Public health and safety personnel should not lose their _____ at unfair or abusive comments
What is temper?
Empathy should be shown to audiences through
What is acknowledgement?
A Spokesperson should be identified and trained
What is before the crisis?
The key point of your message should be conveyed in 30 _______ and in fewer words
What is seconds?
When addressing past mistakes Spokespeople should look
What is Forward?
Reassurance should be given in order to elicit which emotion
What is Calm and Concern?
a Good Spokesperson not only speaks on issues but helps maintain trust and credibility in the organization by keeping this and being this
What is promises and accountable?
A PIO is different than this profession
In a highly stressful meeting it can be a good choice to set ground rules moderated by
A Spokesperson should be should be able to speak on the subject matter with
What is familiarity and confidence.