Distribution roles and channles
Businesses that buy consumer goods or services and sell them to the ultimate consumer.
Retailers
Paths, or routes that goods and services take from the producer to the ultimate consumer or industrial user.
Channels of distribution
A supply chain becomes more efficient when it can reduce the number of transactions within the chain. This makes it more convenient and less expensive to purchase merchandise from the consumers' perspective, thus adding___
Value
Define logistics management.
It is the management of the movement of materials and information within, into, and out of a firm.
Businesses that buy goods from producers or agents and sell to retailers.
Wholesaler
This strategy is designed to increase demand by focusing on wholesalers, distributors, or salespeople, who push the product to consumers via distribution channels. This is known as a _____marketing strategy.
Push marketing strategy
By developing and sharing forecasts and delivery schedules with their supply chain partners, Harry Rosen is demonstrating which element of managing strategic relationships.
Open communication
In the flow of information through marketing channels, the _____ step is when the sales associate scans the UPC code for the product the customer is purchasing.
Ist
Relationships in supply chains are necessary to ensure a successful and beneficial channel strategy?
true
A___distribution strategy is when the goal is to get the manufacturer's products into as many different outlets as possible.
Intensive
The various members of a marketing channel attempt to satisfy their own objectives and maximize their own profits, often at the expense of other members, in strategic relationships? True or false
False
(independent marketing channels)
VMI stands for?
Vendor managed inventory
A distribution channel is difficult to manage.
True false question.TrueFalse
True
______ distribution, which uses a few, well-selected retailers in a territory.
Selective
Channel conflict is likely to be greatest when channels are Blank______.
not closely aligned
what is VMI
VMI is an approach for improving marketing channel efficiency in which the manufacturer is responsible for maintaining the retailer’s inventory levels in each of its stores.
——— management describes the integration of two or more activities to plan, implement, and control the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption.
Logistics
Explain push versus pull strategy?
Push marketing is a marketing strategy that focuses on placing or nudging your products or services in front of your target customers.
Pull marketing is a marketing strategy that focuses on helping your target customers to discover your brand, products, and services.
At which level(s) the vertical and horizontal conflict occurs?
Horizontal conflict occurs in same level
steps of VMI life cycle?
1. Product scanning
2. order. Received
3. Low inventory
4. automatic replenishment order.
5.the distribution centre received replenishment order
6.shipping order generates an ASN