MICRO ENVIRONMENT
Which microenvironment actor help promote, sell, and distribute products to final buyers.
Marketing intermediaries
A company lowers prices because consumers are spending less during a recession refer to which macroenvironment
Economic
Movement Control Order (MCO) is ordered by Malaysia government to curb Covid 19 pandemic infection across Malaysia is example of what Macroenvironment factor?
political/policy
A Malaysian sports brand uses TikTok and live streaming to engage fans and promote events. Example of which environment factors?
technology
Haze and air pollution in Southeast Asia disrupt outdoor business activities and events is example of Microenvironmental factors Yes or No?
No
Which microenvironment actor is influencing the firm? When product price is increase due to rising input or selling costs
Supplier
A brand shifts to TikTok marketing to adapt to new digital platforms and consumer tech usage refer to which macroenvironment
technology
In Malaysia, companies design different product for different 3 category of customer income such as ?
B40, M40 ,T20
This Malaysian badminton brand is commonly associated with national players and dominates local equipment sponsorships.
Yonex
A multinational firm works closely with suppliers, distributors, and customers in each country to deliver value is example of ______
micro environment
A viral negative news report damages brand image without affecting product quality. Which micro environment actor is responsible?
Public
In demographic factor marketers targeting consumers born after 2010, who are growing up fully immersed in digital technology, are focusing on which generational group?
generation alpha
War between Iran and the U.S. disrupting oil flow through where _______ cause global oil prices to increase, thus affecting business costs in Malaysia.
Strait of Hormuz
This global brand frequently sponsors major football tournaments and is known for its slogan “Impossible Is Nothing.”
Adidas
________ environment referring to global trends like economic crises, cultural differences, and technological change influence all companies worldwide.
macro
Company, Supplier, Competitors, Cultural, Customer are several actor in marketing Microenvironment. Right or Wrong?
Wrong
Companies use __________to exercise their corporate social responsibility to build more positive images for their business
cause-related marketing
In Malaysia, acceptance of trends like vegan lifestyle or eco-friendly habits can change over time, influencing marketing strategies. This type of cultural value refer to
Secondary cultural values
Government safety rules force organizers to cancel or modify a large stadium event is example of ________
Government policy/regulation
Global news networks, international press, and social media platforms shape worldwide perception of a brand. This referring to what public objective microenvironment?
Media
List 5 type of customer market in microenvironment actor
consumer/business/ reseller/ Government/ international market
A company struggles and hard to change consumer culture and beliefs because they are deeply ingrained and passed across generations. What type of cultural value mention here?
Core value
Palm oil production in Malaysia faces rising costs due to limited natural resources and environmental pressure. What kind of environmental trend stated by this statement
Raw material shortages
More Malaysian youths are attracted to e-sports compared to traditional sports. What marketing environment factor lead to this trend
Demographic
Decline of loyalty toward companies cultural characteristics that can affect marketing decision shifts in secondary cultural values, such as people’s views of
Organization