1-5
6-10
11-15
16-20
21-25
100
Information already collected for another purpose that can be used to solve a current problem
What is secondary data
100
a small number of people brought together to discuss elements of an issue
What is focus group
100
information developed froma ctivities that occur within the organization
What is internal information
100
the process of summarizing, combining, or comparing information so that the decisions can be made
What is analysis
100
the fourth step of a marketing research study
What is gather and study information
200
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
200
collects information by recording actions without interacting or communicating with that participant
What is observation
200
provides an understanding of factors outside of the organization
What is external information
200
the result of analysis given to decision makers
What is output
200
the fifth step of a marketing research study
What is propose a solution
300
Experiments where researchers create the situation to be studied
What is simulations
300
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiments
300
an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is marketing information systems
300
the first step of a marketing research study
What is define the problem
300
everyone in the population has an equal chance of being selected
What is random sampling
400
specific sites or goeograpghic areas inwhich marketing experiments are conducted
What is test markets
400
the information that goes into the system that is needed for decision making
What is input
400
a small group selected from the population
What is sample
500
A planned set of questions for individuals to respond
What is survey
500
buying something that you do not need
What is discretionary purchases
500
involved the resources used to maintain information, including equipment and procedures
What is storage
500
the third step of a marketing research study
What is develop a data collection procedure
500
information collected for the first time to solve the problem being studied
What is primary data
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