Digital Coupons
What do digital coupon sites offer to attract customers?
Coupons / promotions
What connects consumers and businesses online?
Digital platform
What platform gives access to classes at many studios?
ClassPass
What can digital marketplaces increase for a business?
Reach
What should gyms protect for current members?
Existing members
What is the main purpose of digital coupons?
Exposure
What relationship means everyone benefits?
Symbiotic
What platform uses dynamic pricing?
Dibs
What type of customer may only come for discounts?
Deal-seekers
What should businesses measure to see if a promotion worked?
ROI
Discounts are often what percent or more off?
50%
What relationship benefits the consumer and middleman but may hurt the seller?
Parasitic
What UK platform offers day and multi-visit passes?
PayAsUGym
Heavy discounts can weaken what?
Brand image
What should gyms fill with platform guests instead of full classes?
Empty capacity
What financial measurement determines if a promotion was worth its cost?
ROI
What relationship can replace an older business model?
Cannibalistic
What platform offers limited-access class packages?
FitReserve
Existing members switching to cheaper options is called what?
Cannibalization
What should temporary visitors eventually become?
Regular members
What may a coupon platform keep about 50% of?
Promotion revenue
What determines whether a middleman relationship helps or hurts the seller?
Profit margin
What platform is the chapter’s main fitness middleman example?
ClassPass
More customer traffic does not always mean more what?
Profit
What pricing strategy changes prices based on demand and supply?
Dynamic pricing