Consumer Behavior
Marketing
Customer Value
Other
Dan Ariely
100
False, Organizational Consumers
True or False: Personal Consumers are a business government agency,or other institutions that buys the goods and services or equipment necessary for the organization to function.
100
False, Positioning
True or False: Market segmentation refers to the development of a distinct image for the product or service in the mind of the consumer.
100
True
True or False: Customer satisfaction is the individual consumers perception of the performance of the product or service in relation to his or her expectations.
100
False: Narrow Casting is a method that ENABLES marketers to develop and deliver more customized messages to increasingly smaller market segments on an ongoing basis.
True or False: Narrow Casting is a method that disables marketers to develop and deliver more customized messages to increasingly smaller market segments on an ongoing basis.
100
Yes
Did he burn his own face?
200
Personal Consumers
Who buys goods and services for his or her own use, for the use o the household or as a gift for a friend?
200
1. Production Orientation 2. Sales Orientation 3. Marketing Concept
What is the order of the steps in the development in the marketing concept? 1.Sales Orientation 2.Marketing Concept 3.Production Orientation
200
Selective Relationships
What is it called when you rank your customer relationships in terms of profitability.
200
1. Input Stage 2. Process Stage 3. Output Stage
What are the three distinct interlocking stages in consumer decision making?
200
Duke and former professor at MIT
Where is he a professor at?
300
Personal and Organizational Consumers
What are the two types of consumers?
300
Consumer Research
What is the process and tools used to study consumer behavior?
300
To stay with the company rather than to switch, because its in the best interest of the customer.
Customer retention is designed to make customers do what?
300
1. Need Recognition 2. Pre-purchase Search 3. Evaluation of Alternatives 4. Purchase 5. Post Purchase
What are the stages in consumer decision making process?
300
1. Something violated by the basic actions of economic theory. 2. Think we'll be behave one way, but our actions show otherwise.
How does he define irrationality?
400
The behavior that consumers display, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.
What is the definition of consumer behavior?
400
Provided more information and power
What has technology improvements done for the consumer?
400
American Express
What is the top company for customer trust and respect or privacy?
400
Input:(external influences) 1. Firms Marketing Efforts 2. Sociocultural Environment Process: (consumer decision making) 1. Need Recognition 2. Pre-Purchase Search 3. Evaluation of Alternatives Output: (post-decision behavior) 1. Purchase 2. Post-purchase Evaluation
In the Consumer Decision Making process there are three interlocking stages: input, process and output. Describe what is under each stage.
400
Cognitive Psychology
What does he have a Ph.D in?
500
1. Economic 2. Psychology 3. Sociology 4. Social Psychology 5. Anthropology
What are the 5 section that make consumer behavior interdisciplinary.
500
1. Marketing Segmentation 2. Market Targeting 3. Positioning
What are the three tiers to the marketing concept?
500
-Flat rate data traffic increases -Screen image quality is enhanced -Consumer-user with web applications improve
For the mobile consumer, wireless media messages will expand as:
500
USA
These are the top 4 countries that use internet usage among mobile subscribers: USA, UK, Italy, Russia Which is the top country that uses the internet on their mobile phone.
500
“The Upside of Irrationality” “Predictably Irrational”
What were his two top selling books?
M
e
n
u