Value Proposition
What does a company offer the customer?
Value
Who buys the product?
Customer
How does the product reach the customer?
Channel
Who helps the company?
Partnet
Where does the money come from?
Revenue
What problem does the product solve?
Customer need
What group of people does the company serve?
Segment
Example of a physical channel.
Store
Example of a key partner.
Supplier
What does the customer pay?
Price
What makes the product unique?
Differentiation
What are ideal customers called?
Target
Example of a digital channel.
Internet
What do partners provide?
Resources
What does the company spend?
Costs
Why does the customer choose it?
Benefit
What defines a segment?
Characteristics.
What do channels do?
Deliver value
What relationship do they have with the company?
Allience
Example of a revenue source.
Sales
What does the customer get when buying?
Solution
What does each segment seek?
Value.
What connects company and customer?
Why are they important?
Support
Example of a cost.
Production