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Your Freshman year of college you got a snickers bar from the vending machine outside your English 101 class everyday, which gave you a satisfying, full feeling. As a Sophomore who's not taking that class anymore, you still feel compelled to purchase a yummy Snickers bar whenever you pass the machine, even if you're not hungry.
Positive Reinforcement- You probably purchase more Snickers bars to increase feelings of satisfaction and fullness.