One brand one page policy
How real-world employers are represented on Indeed
What is a company page
an employer that operates with a decentralized structure, meaning:
A franchisor/franchisee structure (most common)
Non-profit or not-for-profit organization
Co-operative (least common)
What is DCA
Yes
a company name that is used by multiple unrelated companies.
Generic company NAME
When should we use the name change feature in workbench?
For rebranding cases
For company names with typos
For removing/adding legal signifiers ("Inc.", "Co.", etc.), if compliant with 1b1p
For lettercasing adjustments
this policy ensures that the clients CMP represents their brand/ company as a whole
What is One Brand One Page Policy
Allowed a free standalone cmp when they ...
Meet our branding criteria (the ¾ rule)
Operate multiple franchises / locations (ex: Capstone Restaurant Group)
Jobs are being captured with the name of the franchise group
(not the franchisor brand)
Ex. “Carl’s Jr. - Capstone Restaurant Group”
Franchise Groups
Does a country-specific company qualify for a free CMP and EBS?
No, only eligible for CMP with EBS
a Company Page that’s pulling content for multiple unrelated employers such as reviews, jobs, etc.
A generic company page
When should we NOT edit company page name?
Request to change global CMP to location, country, or division-specific name (including adding legal signifiers to global company name)
Prior appeal case stating the name should not be changed
Prior issues with generic content from similarly-named companies appearing on the CMP
Other Workbench note stating the name should not be changed
The clients company page must represent
All locations
All divisions
All departments
Disallowed CMPs regardless of EBS purchase
Country-specific pages where Localized-EBH is unavailable (ex: Burger King Canada)
Department-specific pages (ex: Burger King Accounting)
Is a Franchise group eligible for SP, Free standalone CMP and EBH
The best Company Page to accurately represent a company to job seekers and employees of the company
Canonical CMP
These requests typically involve CS asking for two (or more) pages to be combined into a single canonical on Indeed.
Merge request
How does a client get a free standalone CMP?
The company must have distinct branding and meet 3/4 of the criteria below:
- Unique logo, Unique Company Name, Unique Website and Unique Storefront/ HQ
If the client is on the DCA list AND currently has EBS AND has the appropriate naming convention, they are allowed
A Separate CMP
Free CMP
EBH
Spotlight pages
NO
if we’re working with a page that has a dash-number (-1, -2, -3, etc.), what does this typically mean
It is likely not generic
When do we decline a merge request?
If the page violates 1B1P policy
What about parent companies that want to merge distinctly branded subsidiaries
Note: Subsidiary is a smaller company that is owned and directed by a large company
Free Company Pages are allowed for distinctly-branded subsidiaries, as long as they meet 3/4 branding criteria. Once approved, these CMPs should generally remain separate from the parent company.
What if the separate CMP does not represent all of the company’s operating locations in that region that they own?
Deny the request to have a separate CMP
Is Auto dealership groups elible for EBS?
Yes, EBS + Free standalone CMP
what happens after we encounter a generic cmp?
Flagging the CMP as generic
Add Workbench note to the generic CMP
Removing alt names from generic CMP
Un-merging relevant CMPs from the generic CMP and merging them into the new canonical
Finding a new canonical CMP for the client
Migrating jobs, reviews, and metadata from generic to new canonical
Updating PrefMapping
This request typically involve CS asking for a client’s page to be unmerged from another canonical.