Vocabulary
What are the THREE distinct elements of Strategic Planning?
1. Discovery - know the organization
2. Analysis - data is your friend!
3. Planning - not event planning...STRATEGIC planning ;)
What is a sustainable event?
An event with a balanced approach to economic activity, environmental responsibility, and social progress. These help reduce the impact of events on the environment and can improve the financial outcomes for an organization.
What does Business Continuity refer to?
Business Continuity is the ability of an organization to continue to operate during and after an emergency, crisis, or disaster occurs.
Why is Strategic Planning important?
Depending on your role in the organization, it is your opportunity to articulate how meetings and events can help achieve your organization's goals and objectives.
What are the 4 R's of sustainable practice?
1. Rethink
2. Reduce
3. Re-use
4. Recycle
(while business continuity planning addresses the business as a whole.)
What types of information and requirements are needed to carry out an event?
1. Financial Resources
2. Human Resources
3. Marketing and Public Relations Resources
4. Technology Requirements
5. Logistical Requirements
6. Event-Specific Resources
7. Legal or Regulatory Requirements
8. Evaluation Resources
9. Sustainability Resources
10. Safety and Security Resources
What is the difference between a survey and a questionnaire?
Survey - given to respondant and answered directly on survey.
Questionnaire - administered verbally with respondandt verbally dictating answer to administrator.
M - measurable
A - attainable
R - relevant
T - time based
E - ethical
R -recorded
What should be included in my strategic plan?
Mission Statement, goals, and objectives for the event.
Business Environment Analysis.
Implementation, communication, and financial plans.
Key Performance Indicators.
What are 3 areas of planning can help improve the environmental and social responsibility of an event?
1. Destination/Venue choice
2. Opting for "Green" Transportation
3. Food/Beverage - ganging menus, in season opts
4. Communication/Marketing
5. Onsite Procedures
6. A/V
What are the 4 basic formats of survey questions?
1. Open-ended Questions - 2. Checklist - 3. Two Way Questions - 4. Multiple Choice Questions
Return on Investment - a financial ratio indicating the degree of profitability.
Name two areas in which a KPI can be identified.
Key Performance Indicators. These are quantifiable measurements of critical success factors for an event. (These should be tailored to your organization.)
1. Financial: budget vs actual
2. Registration: numbers
3. Education: post-event surveys
4. Exhibitors: number and quality of leads
5. Motivation: staff-satisfaction survey scores
6. Sustainability: participation in community outreach opportunities
7. Planning: meeting milestone dates
8. Marketing: social media statistics
9. Evaluation: response rates to survey
Identify two of the six steps of implementing a sustainable plan for an event.
1. Develop guidelines
2. Communicate objectives internally
3. Negotiate sustainable practices
4. Inform attendees
5. Verify on-site
6. Promote the sustainable event practices
What are the 3 steps to developing an effective evaluation plan?
1. Define success - 2. Determine measurable objectives (SMART) - 3. Measure ROI. Meeting owners, participants, and exhibitors will all measure the event differently, so focus in on each need.