Retail Media 101
A metric that measures the percentage of people who clicked an ad after seeing it
What is click through rate?
The founder of Albertsons
Who is Joe Albertsons?
This breakfast staple is commonly sold in boxes and comes in varieties from flakes to loops.
What is Cereal?
This Netflix competition series challenges bakers to recreate elaborate desserts that are intentionally difficult to replicate.
What is "Nailed It!"?
This singer’s “Eras Tour” became a global cultural and economic phenomenon.
What is Taylor Swift?
“ROAS” stands for a performance metric in retail media measurement
What is Return on Ad Spend?
In our Q1 earnings, while overall sales were down .8%, one business area grew 13%. Name that business.
What is Digital Sales?
Often found near the checkout lane, this bite-size confection is associated with “melting in your mouth, not in your hands.”
What is M&Ms?
This streaming series features a group of teens in a fictional Chicago restaurant, including Carmy, Sydney, and Richie.
What is "The Bear"?
This pink-themed 2023 blockbuster stars Margot Robbie as the world’s most famous doll.
What is "Barbie"?
The 4 Ps of retail marketing
What is Product, Price, Placement, Promotion?
The Collective took media in-house from Quotient in a specific year.
What is 2021?
This spice, made from dried ground peppers, can range from mild and smoky to intensely hot.
What is Paprika?
What was the first streaming service to introduce the "Skip Intro" button
What is Netflix?
This singer’s “Espresso” became a massive pop-culture catchphrase and song of the summer.
What is Sabrina Carpenter?
A retail media approach that matches retailer first-party audiences to external media platforms in a privacy-safe environment, allowing advertisers to reach high-value shopper segments offsite without sharing personally identifiable information
What is Clean Room?
Name 3 other companies Brian Monahan has worked
What is Walmart, Pinterest, Dentsu?
This shelf-stable pasta shape sounds like it should be a luxury sports car, but it’s actually small, rice-shaped, and often sneaks into soups and salads.
What is Orzo?
This show involves Guy Fieri driving to, and profiling, different restaurants across the country.
What is Diners, Drive-Ins and Dives or Triple D?
This viral internet debate centers on whether a hot dog is this type of food
What is sandwich?
There more or less than 250 RMNs in the US
What is less?
Albertsons has a total number of employees
What is 280k?
This ancient grain, often used in Mediterranean salads, is actually a wheat product made by parboiling, drying, and cracking durum wheat.
What is Bulger?
The fictional grocery store at the center of the sitcom Superstore is called this.
What is Cloud 9?
This grocery-store phrase became an internet meme after a chaotic customer encounter was captured on video: “Ma’am, this is a…”
What is Wendy's?