key concepts
example of data
counts, ratings, measurements
• Also words: interviews, messages, documents
• Also images, recordings, and observation notes
what is data
records we use as evidence
true or false an example of qualitative research is research that works with numbers
false its quantitative
what is this:
a follow-up question that asks for clarification, detail, or an example
probe
BLANK examines communication and behavior as they occur, rather than relying only on later
descriptions
Observation
what does Triangulation examine
issues through multiple sources, methods, or
researchers
what is Qualitative research
Research that works primarily with words, images, and
observations
true or false Empirical is grounded in evidence from observation or experience
true
what is this??
a question a particular
participant can answer from experience.
interview question
Blank Record when, where, and who, along with relevant context
field notes
give an example of Operationalization
“How likely are you to buy this product in the next month?” Rate from 1, very unlikely, to
7, very likely
what is subjectivity
A person’s perspective and
interpretation
true or false Induction uses particular observations to
develop a broader explanation
true
what is this??
This involves taking part in the setting’s activities. Participation can improve
understanding of context but can also change what happens
Participant observation
BLANK is a researcher-guided group discussion, usually organized around prepared topics
with room for follow-up
focus group
what brings interpretations back to participants for feedback
Member validation, or member checking
what is Deduction
Uses an explanation to develop
expectations about what we
will observe.
true or false validity concerns whether the interpretation is believable given the evidence and context.
false its Credibility
what is this??
it assigns labels to relevant portions of interviews, field notes, or other material
Coding
Focus groups can reach several people at once, but their distinctive benefit is BLANK
interaction among
participants
when conducting a A semi-structured interview what should you do
Prepare a guide, but follow useful leads
what type of sampling is this: selects people or cases because they have experiences relevant to the
research question.
purposive sampling
true or false Semi-structured interviews
follow a fixed set of questions and procedures
false Structured interviews
produces a written record of speech
Transcription
bLANK is a subset of a larger population
sample