Representation
A similar but more rigorous word for representation.
What is "signification"?
In the “social model of communication,” communication is contingent on this.
What is: some shared element or space
A type of message with the underlying goal of promoting a specific product.
They maintain a relationship with their audience that seems more authentic than that of major celebrities.
What are social media influencers?
CRTC stands for this.
What is the Canadian Radio-television and Telecommunications Commission?
These two elements of signification cannot be separated.
What are signifier and signified?
Shannon & Weaver developed this.
What is 'The mathematical model of communication'?
A set of values and expectations attached to a name or logo.
What is "a brand"?
The invention of interactive online applications was called this.
What is: Web 2.0
In advertising, Canadian images and symbols illustrate this.
What are: key elements of our culture?
When we hear the signifier "tree", this is the signified.
What is: the image in our minds of a leafy plant with a wood trunk.
Smythe calls the unpaid labour of consumers in interacting with media this.
What is "the audience commodity"?
Advertising is closely connected to these two things.
What are economics and culture?
Through these, different media tend to shape the crafting of content in particular ways.
What are affordances?
Canadian broadcasters do not carry Canadian programming for this reason.
What is: economies of scale
A text that has multiple meanings is called this.
What is polysemic?
This theory strives to offer rigorous, logical explanations of elements of the social world.
What is social theory?
In this form of media, it is unclear where content ends and advertising begins.
What is advertorial, social media, subviral marketing, or product placement?
This capacity is one of the most attractive features of digital technology
What is: Interactivity?
Some rural areas in Canada struggle with media access because of this.
What is: the digital divide?
With knowledge of previous texts, we can assess a text based on this.
What is: intertextual meaning
Benedict Anderson's theory that communication technologies bring together members of a country.
What is "imagined community"?
This objective is a key feature of contemporary advertising.
What is: creating relationships between people and products?
They decentralize opportunities to create and distribute media information.
What are: new media?
The first scholar to argue that the dominant means of communication shapes a society or culture was a Canadian by this name.
Who is: Harold Innis?