Age & Gender
What are the two age groups that are most susceptible to persuasion?
the children and elderly
What do collective cultures value?
Harmony, concern for others, and the goals of the group
What is a trait?
a characteristic of a person presumed to be relatively stable across situations.
Authoritarians tend to respect who?
Authoritative leadership
What should you know when adapting to audiences?
Where and who you are speaking to
What age group is less persuadable?
Middle-aged
What do individualistic cultures value?
Independence and the goal of the individual
These people are more likely to take in persuasive messages but not give in because they are more confident in their own opinion.
people with high self esteem
Social vigilantism is the tendency to spread what kind of beliefs?
Superior
What are the three things you should know when looking into the audience's minds?
Attitudes, values, and needs
Name the type of lure where people pose as authority figures like the police or Santa Claus to persuade children
Hero/authority lure
Why does one not target less intelligent individuals?
They might have a difficult time understanding the message
True or False: Anxiety increases people's motivation to be accurate.
True
Dogmatists tend to be ______ to authorities
Deferential
You should tailor your appeals to particular _____ of your audience.
Traits
Name the type of lure where someone bribes a child with a gift or candy.
Bribery lure
Why does one not target more intelligent individuals?
They might scrutinize the message.
Which group is more likely to experience cognitive dissonance?
People with High PFC's
What are perceptual categories that we use when evaluating things?
constructs
Know your audience, then _____.
Adapt
True or False: Is gender directly related to influenceability?
False
What intelligence level is optimal?
Moderate intelligence
What are people with low self-monitoring motivated by?
internally motivated
Verbal aggressiveness is what kind of form of aggression
Deconstructive
Know your _____ before you craft a speech
Demographic