Business at Longwood
What does CBE stand for?
College of Business and Economics
This famous psychological model arranges human needs in a pyramid, starting with basic physiological needs and ending with self-actualization.
Maslow's Hierarchy of Needs
What is the foundational accounting equation?
Assets = liabilities + equity
A perceptual map (or positioning map) plots products or brands along two or more axes to help marketers visualize where their brand sits relative to these.
competitors
What year did Longwood become a University?
2002
The absolute best and most social academic fraternity on campus located right here in Hiner.
Delta Sigma Pi
This hands-off leadership style comes from the French phrase meaning "let it be" or "allow to do," giving employees maximum autonomy.
Laissez-Faire Leadership
Unlike the Income Statement, this financial statement provides a snapshot of a company’s financial position at a single specific point in time.
Balance sheet
The typical Product Life Cycle consists of four stages: Introduction, Growth, ________, and Decline.
maturity
Before Upchurch was built, these buildings held the space.
the Cunningham dorms
Besides the BSBA route, students can complete this online program in as little as 10 months.
Master of Business Administration (MBA)
When talking about SMART goals, what do each of the letters stand for?
Specific, measurable, achievable, relevant, and time-bound
Who sets GAAP (generally accepted accounting principles)?
Financial Accounting Standards Board (FASB)
Setting a deliberately low initial price for a new product to attract a large number of buyers and quickly gain market share is called this.
penetration pricing
After 1996, Longwood students no longer had to pass this test (or complete an alternate course) in order to graduate.
a swim test!
Longwood's general education curriculum that students complete alongside their required core business courses.
Civitae
A business arrangement where two or more independent companies form a temporary partnership to pool resources and pursue a specific international project is called this.
Joint venture
Increasing a revenue account or a liability account requires this type of entry.
Credit
Short for SEO, this process involves optimizing website content so that it ranks higher in organic search engine results.
Search engine optimization
For the fun tradition known as color wars, students with an odd-numbered graduation year are this color, and students with an even-numbered graduation year are this color.
green and red
A special fact about Longwood's CBE is that it is accredited by the AACSB, or otherwise known as what?
Association to Advance Collegiate Schools of Business
A manager who evaluates international operations strictly through the lens of their own home culture (assuming home-country methods are superior) is exhibiting this bias.
Ethnocentrism
A warehouse starts the month with $30,000 in stock, purchases $15,000 in new inventory, and sells $25,000 worth of goods. What is the ending inventory?
$30,000 + $15,000 - $25,000 = $20,000
This digital marketing metric calculates the total cost incurred to gain a single paying customer across marketing channels.
CAC (customer acquisition costs)
Longwood holds the alpha chapters of four wonderful sororities on campus. Who are the four?
Alpha Sigma Alpha, Kappa Delta, Zeta Tau Alpha, and Tri Sigma