Consumer's Buying Decision Process
It is described as doubts that arise shortly after purchase, questioning whether the right decision was made.
Cognitive Dissonance
It happens when a person has an ongoing and long-term interest in a product.
Enduring Involvement
What are the 2 external factors that influence consumers' behavior?
Social and Cultural Factors
Purchases made by consumers not only benefit them individually but also their households.
Household Customer
She's been teaching in SSISM since the year _____.
2010
It is a step in the consumer's buying decision process where internal and external searches are being conducted.
Information Search
It refers to buying decisions which are necessitated by circumstances beyond the control of the consumer.
Situational Involvement
It is an internal factor influencing a consumer's behavior that is associated with the human mind and behavior.
Psychological Factor
These workers are known as suit-and-tie workers, who work in service industries and often avoid physical labor.
White-collar workers
Ms. Rizchel's favorite color is _____.
Blue
Who outlined the steps in the buying decision process of a consumer?
Kotler and Armstrong
It refers to the amount of time and effort spent on each purchase.
Consumer's Level of Involvement
Schiffman and Kanuk define this as the driving force within individuals that forces them to action.
Motivation
It is a system composed of all individuals or consumers who purchase goods and services for personal consumption or use.
Consumer Market
She was able to handle all Math levels except for _____.
1, 2 and 10
At this point, the consumer considers other issues related to the actual purchase, such as _____ and _____.
seller's choice and terms of sale
Who created the Consumer's Level of Involvement?
Pride, Ferrell, and Hunt
What are the 5 major brand personality traits according to Aaker?
1. Sincerity
2. excitement
3. Competence
4. Sophistication
5. Ruggedness
It refers to the tendency of people to remember information which is related to their personal interests. Consumers tend to remember products that have made an impression on them or those that they like and relate to.
Selective Retention
What's the name of her baby dog?
Jacob or Marc Jacob
What are the 5 Steps of a Consumer's Buying Decision Process?
1. Need or Problem Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase
5. Post-purchase Evaluation
Give an example of Situational Involvement.
Accepted!
This refers to how a person is aware of and interprets reality through the five senses and is also defined as the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Perception
It refers to a change in a person's behavior as a result of experience.
Learning
She has been the SHS Department Coordinator since the year _____.
2018