Packaging 101
What's in the Box?
Sustainability Matters
Terminology and Acronyms :)
Consumer Packaging Meets IT
100

This material is used to manufacture Consumer Packaging, while containerboard is primarily used to manufacture corrugated containers

What is paperboard?

100

Cosmetics and personal-care products fit into this Consumer Packaging market category

What is Hair, Beauty, and Health (HBH)?

100

This common packaging material is made from renewable fiber

What is paper/ paperboard?

100

These letters stand for earnings before interest, taxes, depreciation, and amortization

What is EBITDA?

100

Turning raw business data into dashboards and insights falls into this IT capability

What is Data & Analytics or Business Intelligence?

200

A carton of cereal is a familiar example of this type of paperboard packaging

What is a folding carton?

200

This sturdy packaging format is often associated with premium products and gift packaging?

What is a rigid box?
200

Paper-based packaging can help brands reduce their reliance on this commonly used material

What is plastic?

200

This ERP system is being implemented in NA, EMEA, APAC, and Mexico

What is Radius

200

Accurate customer, product, and material information are examples of this foundational type of enterprise data

What is master data?

300

This term describes turning paperboard into a finished package such as a folding carton

What is converting?

300

A cylindrical paper-based package is known by this name

What is tube packaging?

300

Returning recovered fiber back into production is an example of this process

What is recycling?

300

Smurfit Westrock's Consumer IT priorities identify reducing this burden in older environments as part of building secure, stable, resilient foundational capabilities.

What is technical debt?

300

When two systems automatically exchange information, they are connected through this IT concept

What is systems integrations or an interface?

400

Beyond holding a product, name a way packaging can create value

What are any of product protection, branding, shelf appeal, consumer experience, transportation efficiency, or sustainability?

400

Aside from HBH products, name a type of consumer product where packaging can influence a shopper's purchasing decision

What are food, beverages, pharmaceuticals, electronics, or spirits?

400

Designing packaging so its materials can remain in use rather than becoming waste supports this economic model

What is circular economy?

400

These three letters describe the electronic exchange of standardized business documents, with onboarding being targeted for automation using AI and webMethods.

What is EDI?

400

A plant wants to monitor production equipment, downtime, and output digitally. This category of technology connects IT with manufacturing operations

What is Operational Technology (OT) or manufacturing technology?

500

This process uses cutting, creasing, folding, and gluing to transform printed paperboard into a finished carton

What is carton converting?

500

You're launching a premium product. Name a factor you would consider when designing its packaging?

What are and of product protection, material selection, structural design, branding, sustainability, consumer experience, manufacturing feasibility, transportation, or cost?

500

Name three ways packaging design decisions can potentially improve sustainability

What are any of reducing material use, improving recyclability, increasing renewable or recycled content, reducing package weight, replacing harder-to-recycle materials, or improving transportation efficiency?

500

Along with ERP and logistics, Consumer IT priorities identify these three letters as a core type of system supporting manufacturing operations.

What is MES (Manufacturing Execution System)?

500

Name two IT capabilities that could support the journey from customer order through manufacturing and delivery

What are ERP, manufacturing/MES systems, data & analytics, systems integration, infrastructure/networking, cybersecurity, supply-chain applications, cloud platforms, customer-facing systems, or master-data management?

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