FORD TECHNOLOGY
FINANCE & CUSTOMER EXPERIENCE
FORD TRUCKS
AUTOMOBILE SALES PROCESS 1
AUTOMOBILE SALES PROCESS 2
100

This Ford system allows eligible drivers to travel hands-free on thousands of miles of compatible highways while monitoring driver attention.

What is BlueCruise ?

100

Customers who return to purchase additional vehicles demonstrate this dealership goal.

What is Customer Retention?

100

When matching a customer to the right truck, this step identifies towing,payload,and lifestyle needs.

What is needs Assessment?

100

A customer has completed the test drive, agreed on the vehicle, and accepted the numbers. The next department they visit is.....

What is F&I ?

100

The goal of this step is to explain pricing,taxes,trade value, and monthly payment options.

What is Presenting the Numbers (The Pencil)

200

This camera system provides a bird's-eye view around the vehicle.

What is the 360-Degree Camera ?

200

This is often considered the most important question during a post-delivery follow-up.

What is "Do you have any questions about your new Ford?"

200

This measurement tells you how much weight a truck can safely carry in the bed and cab.

What is Payload capacity?

200

During this step, the salesperson matches the customer with the best vehicle based on their needs.

What is vehicle selection ?

200

Sales professionals use these questions to discover why the customer is shopping today.

What are Open-Ended Questions?

300

This system helps alert driver's to adjacent lanes.

What is BLIS (Blind Spot Information System)

300

Pairing the customer's phone and demonstrating SYNC technology happens during this stage.

What is Vehicle Delivery?

300

The customer who tows a fifth-wheel RV is most likely a candidate for this Ford truck lineup.

What is Super Duty?

300

This sales technique asks for the customer's commitment after value has been established.

What is the Close (Asking for the Sale)?

300

Rather than discussing horsepower first, great sapespeople connect vehicle features to these.

What are customer benefits ?

400

This charging network is available to many Ford EV owners using an adapter.

What is the Tesla Supercharger Network (NACS)?

400

A great delivery ends by asking customers for these two valuable business opportunities.

What are Reviews and Referrals?

400

This Ford engine family includes EcoBoost turbocharged gasoline engines.

What is EcoBoost?

400

This presentation should focus on benefits that matter to the customer-not just features.

What is the Walk-Around (Vehicle Presentation)?

400

This objection often begins with the words,"I need to think about it."

What is a Buying Objection?

500

The best technology demonstration always begins by asking the customer this.

What is "Which features are important to you?"

500

Before discussing monthly payments,F&I; verifies this important financial qualification.

What is Credit Approval?

500

The most important question to ask before recommending any Ford truck is this.

What is "What will you be using your truck for?"

500

When discussing payments, this factor usually has the greatest influence on monthly cost.

What is the Loan Term (or Amount Financed)?

500

The ultimate goal of every successful automobile salesperson isn't just one sale-it is earning this.

What is Repeat and Referral Business.

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