Colgate History
In the beginning of this year the first ever recyclable product was launched
What is Toothpaste
Any two colors which are directly opposite each other on the color wheel
Complementary Colors
An explanation of someone's thought process about how something works in the real world.
What is Mental Model
Is a set of questions used to collect topic-specific information from a representative sample of your target audience using quantitive methods
What is Survey
Fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.
What is Persona
The product Colgate was known for before selling toothpaste
What is Perfume
This typeface features a small line attached to the end of a stroke in a letter
Serif
Objects that are near, or proximate to each other, tend to be grouped together.
What is Law of Proximity
This user-centric method is used to evaluate the usefulness of a design.
What is Usability Study
This type of diagram illustrates the discrete steps and logic users follow across an interactive process.
What is Workflow/Taskflow Diagram
The name of Colgate-Palmolive founder (1806)
What is William Colgate
The place where you can find the most up to date accessibility guidelines
What is WCAG 2.1 guidelines
The total amount of mental effort being used in a person’s working memory.
What is Cognitive Load
Any information that can be used for mathematical calculation or statistical analysis. Used to answer how many? How often? How much? This data can be validated and verified.
What is Quantitate Data
A type of qualitative analysis that seeks to understand recurring concepts.
What is Thematic Analysis
The name of Colgates new electronic toothbrush with connective app?
Hum Brush
A design style that removes dimension and attempts to avoid metaphors, promoted by Windows and Jony Ive
What is Flat Design
Conscious experience of processing the visual environment. This experience is automated and can take between 200-500 milliseconds to complete in the spatial memory.
What is Pre-attentive processing
Going to the users' workplace, watching them do their own work, discussing the work, and engaging the users in uncovering unarticulated aspects of work is an example of this method
What is Contextual Inquiry
A structured representation of key research concepts, used to distill complex phenomena. Typically used in the discovery stage.
What is Theoretical Model
In 1896, Colgate introduced the new packaging for its toothpaste in New York that changed that forever changed toothpaste
What is First brand to sell toothpaste in a collapsible tube.
Design elements that subtly push the user in a certain direction — a direction they didn't really intend to take.
What is Dark UX
This law explains why people can keep 7 (plus/minus 2) items in short-term memory.
What is Millers Law
Ideal number of users when patterns begin to emerge and repeat
What is 5
Type of qualitative analysis that uses existing categories to test a theory, model, or hypothesis.
What is Deductive