Business Basics
Every successful business starts by solving one of these.
What is a problem?
A business that creates films, videos, TV/shows, or other media.
What is a production company?
The money that a business earns.
What is revenue?
This is how audiences perceive you or your company based on your messaging, visuals, and reputation.
What is a brand?
This is the process of starting and running your own business or venture.
What is Entrepreneurship?
What is the target audience?
This executive manages day-to-day operations of a production company, ensuring departments run efficiently and projects stay on schedule.
Who is the Chief Operating Officer (COO)?
This business structure is the default for freelancers like photographers or videographers, offering simplicity but no personal liability protection.
What is a Sole Proprietorship?
A consistent visual element like a logo, color palette, and typography helps create this across platforms.
What is Brand Identity?
This document outlines your business goals, target market, and strategy for making money.
What is a Business Plan?
The purpose of a mission statement
What is "why the business exists"?
This executive role focuses on the financial health of a production company, including budgeting, forecasting, and reporting.
Who is the Chief Financial Officer (CFO)?
This document outlines the terms, payment, and responsibilities agreed upon before starting a creative project.
What is a Contract?
This short, clear statement defines who you help, what you offer, and why it matters.
What is a Value Proposition?
This strategy focuses on building relationships and opportunities through connections in your industry.
What is Networking?
The way a business stays organized, set goals, and makes smart decisions.
What is a business plan/strategy?
The person in charge of a studio or production company who makes high-level creative and business decisions.
Who is the Studio Executive (or CEO/President)?
Bundling services like filming, editing, and marketing into one set price is known as this business strategy.
What is Package Pricing?
The way an individual presents themselves professionally online and offline to shape public perception is called this.
What is Personal Branding?
Someone who starts or owns a business.
What is an entrepreneur?
This financial statement shows a company’s revenues, expenses, and profit over a specific period, helping owners understand overall performance.
What is an Income Statement (or Profit & Loss Statement)?
This executive bridges creative and business strategy, often deciding which scripts get greenlit and how projects are positioned in the market.
Who is the Head of Development?
This IRS-issued number is required to identify a business for tax purposes, often needed to open a business bank account or hire employees.
What is an Employer Identification Number (EIN)?
This strategy ensures all messaging, visuals, and tone remain aligned across social media, websites, and marketing materials.
What is Brand Consistency?
This strategy involves turning your creative skills (like videography or design) into a sustainable business by offering services to clients.
What is Freelancing?