This template shows you the source of growth or decline for a product through understanding the panel purchase sales equation.
What is the Decomp Tree?
100
The company that IRI and Nielsen created.
What is National Consumer Panel?
100
The % of all HHs in the geography that bought the product at least once during selected time period
What is % HH Buying?
100
The % of all households in the parent geography that shopped the selected chain or outlet at least once during the time period.
What is % of HHs Shopping?
100
If total sales are up, it can be attributed to more HHs buying or?.
What is an increase in Buying Rate?
200
Te first tab in all workflows that allows you to check raw buyer counts before running the entire analysis.
What is the SELECT tab?
200
The amount of money panelists are paid to be on the panel
What is zero?
200
Purchase Frequency and Purchase Size
What are the components of Buy Rate {Sales per Buyer}?
200
Among HHs who shopped at [retailer or outlet], the average number of times they shopped there during [time period].
What is Retail Trips per Shopper?
200
This is the average number of days between purchase pairs.
What is Purchase Cycle?
300
Used to benchmark shopping behavior for a Retailer of focus against its competitors.
What is the Account Review Workflow?
300
This is the technical term for only including good, consistent shoppers in any panel analysis.
What is Static?
300
Among HHs who bought a product, the share of their total category purchases allocated to that product, also referred to as a product’s share among its own buyers.
What is Loyalty or Share of Requirements?
300
The percent of product buyers who shop within a particular channel or retailer and purchased that product within that channel or retailer
What is Buyer Conversion?
300
Measure that allows you to identify the percentage of HHs buying the product more than once
What is % of 2x Buyers?
400
The icon that lets you see the details of the report and where you can undo steps.
What is the Report Information tool, or the "i" button?
400
The phrase we use to encourage panelists to scan everything they buy.
What is "If it's on the planet, scan it"?
400
Availability, Cross Promotions, Displays, Price, In Store Sampling, Coupons, Trial Packs, Advertising, Themes
What are the elements that influence penetration?
400
The percentage of Product Dollars given to a retailer (e.g. Chain, RMA, Outlet,) among that retailer’s shoppers.
What is Share of Wallet?
400
Brand Loyalty identifies this
What is a Brand's share among it's buyers?
500
This template includes a Brand Rank, a Brand Summary and the Due To's page.
What is Brand Performance Workflow?
500
Methodology applied to panel data that aligns panel sales, share and trends with census store data
What is NBD?
500
When a buying rate on dollars has increased but Unit buying rate is flat….what does this mean?
What is there was a price increase?
500
The average Retailer Dollars per Trip when [product] was in the basket.
What is In Basket Dollars per Trip?
500
When an established product attracts a lot of new buyers, this is what will happen to buying rate.