One Amazing Thing
Media Literacy Key Concepts
What Happens on Television...
It Happened on the News...
All About Advertising
100

An upper-class Caucasian couple whose relationship is disintegrating.

Who are Mr. and Mrs. Pritchett

100

What is the most widely accepted concept of media literacy?

What is media are constructions.

100

This actress was the first openly lesbian, gay or bisexual character to appear on network television.

Who is Ellen DeGeneres

100

True or False- Clickbait is always represented as a form of fake news.

What is false.  Clickbait can also be true- just with misleading information. 

100

True or false.  Advertising is an extremely personal form of mass communication.

What is true.

200

Which character is first to share their story with the group?

Who is Jiang

200

How many media literacy key concepts are there based on our study?

What is 5

200

The Harry Potter and the Chamber of Secrets or The Lord of the Rings video games could be referred to as what format of game?

What is RPG or Role Play Game

200

True or False- A news broadcast is typically believed to be based in fact whereas entertainment media is more fiction.

What is true.

200

What do advertisers use market research?

What is to become familiar with their audience.

300

Which character was the primary narrator of One Amazing Thing?

Who is Uma

300
The key concept- Media Constructions Have Commercial Purposes- refers to what goal of the media.
What is to make a profit, revenue, money, etc.
300

This form of content was the most studied in all of mass media having been found in 57-80% of all entertainment programs.

What is violence

300

Which news story formula does this describe: Put the most important information at the beginning of the story then add details in order of importance. 

What is inverted pyramid
300

What is the difference between demographic and psychographic information?

What is demographic information is the study of human population (age, gender, race, occupation, etc.) and psychographic information is the study of attitudes, values and lifestyles shared by groups (Stages of consumerism by Kleppner- young single, older singles, etc.)

400

Who translated Malathi’s story for the group?

Who is Mr. Mangalam

400

The key concept- Audiences Negotiate Meaning implies what?

What is that content can be interpreted differently by different people.  

400

What is the primary plot line of an action/horror film?

What is good vs. evil

400

How do the reporting patterns differ among different types of newspapers?

What is deadlines, dissemination schedules, and reported information. 

400

What is the difference between a manifest and latent audience?

What is the manifest is the primary audience targeted by an advertisement and the latent audience is the secondary audience targeted by the advertisement. 

500

What is the name of Jiang's father's shoe store?

What is Feng's Fine Footwear

500

According to the Key Concepts reading at the beginning of the semester there are 3 purposes of media literacy.  What are they?

What is preparation, protection and pleasure. 

500

Why were the reviewers less likely to find male traits in the 3 earliest Disney movies?

There were fewer male characters in the films and therefore fewer male traits to be identified. 

500

What are the 3 unavoidable constraints that impact news broadcasts?

What are deadlines, resource limitations, and geographical focus. 

500

Name at least two ways that our perceived identity can be tied to advertising/media (based on information learned in class.

What is disposable identity, becoming more like a model by purchasing the product advertised, status symbols, etc. 

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