Design
101
101
This Adobe program is primarily used to create vector graphics and logos
What is Illustrator (Ai)
Arrangement and treatment of text and letters.
What is TYPOGRAPHY?
The three primary colors.
What are RED, YELLOW, AND BLUE?
The visual face of a company.
What is a LOGO?
The empty space around your design elements.
What is WHITE SPACE?
The space around the edge of a page in a grid system.
What are MARGINS?
The design principle that helps viewers understand which information should receive attention first.
What is HIERARCHY?
Red and Blue are mixed together.
What is PURPLE?
A logo that primarily uses text or the company name as the design.
What is a WORDMARK?
Making sure your elements line up and feel organized.
What is ALIGNMENT?
A structured system of lines/boxes used to organize and align content.
What is a GRID?
The space between columns that keeps your text from getting too close together.
What are GUTTERS?
A color scheme that uses colors next to each other on the color wheel.
What are ANALOGOUS COLORS?
A logo that uses a recognizable picture or symbol to represent a company.
What are PICTORIAL LOGOS?
Making one element different or opposite from another to grab the viewer's attention.
What is CONTRAST?
The type of grid combines columns and rows to create a structured layout.
What is a MODULAR GRID?
When text is arranged so that each line is too short, this can create frequent breaks that make the design harder to read.
What are LINE BREAKS?
A color scheme using colors opposite each other on the color wheel.
What are COMPLEMENTARY COLORS?
The group a designer creates a brand or product for.
Hint: understanding them helps determine how the brand should communicate.
What is an AUDIENCE?
Reusing elements to keep everything consistent.
What is REPETITION?
These are the vertical divisions in a grid that help you organize text and images.
What are COLUMNS?
This is how difficult it is to read text because of how it is arranged.
What is READABILITY?
This four-color scheme creates a rectangle on the color wheel by combining two pairs of complementary colors.
What is a TETRADIC COLOR SCHEME?
A logo can represent a company, but this is what makes people actually connect with and remember the company.
What is BRANDING?
Explaining what works, what doesn't, and why in a design.
What is a CRITIQUE?