PAULA
SCHER
SCHER
This graphic designer is known for using bold, expressive typography in her work
Who is PAULA SCHER?
Adobe XD is a program designers can use to create digital designs for things like these.
What are WEBSITES AND APPS?
The invisible lines that help organize content on a page or screen.
What is a GRID?
The art and technique of arranging type.
What is TYPOGRAPHY?
RED YELLOW and BLUE
What are PRIMARY COLORS?
This design element is especially important in Paula Scher's work.
What is TEXT?
Wireframes placed in a diagram to show the navigation of the website.
What are SITEMAPS?
The space between the edge of a page and the content on it.
What are MARGINS?
How thick or thin a typeface appears.
What is WEIGHT?
Red and yellow make this color.
What is ORANGE?
Paula Scher changed the design world by creating these for brands.
What are BRAND LOGOS?
A clickable version of a digital design.
What is a PROTOTYPE?
The principle that makes one part of a design stand out from the rest.
What is EMPHASIS?
This measurement describes the height of the text.
What is LINE HEIGHT?
What is POINT HEIGHT?
This describes how bright, dull, or vibrant a color appears.
What is SATURATION?
Hint: what are you?
What is a GRAPHIC DESIGNER?
The way the audience reacts to your application.
What is USER EXPERIENCE? UX
Planning out a design or art piece on paper before starting.
What is SKETCHING?
The design principle that helps viewers understand which information should receive attention first.
What is HIERARCHY?
This color relationship is of two colors opposite from each other on the color wheel.
What are COMPLEMENTARY COLORS?
Paula Scher created tho logo for this technology company that uses four colored squares as the symbol in its logo.
What is MICROSOFT?
The application or site for an audience to use.
What is USER INTERFACE?
Arranging text, images, shapes, and other elements to create a design.
What is COMPOSITION?
Serif, Sans-Serif, Script, Display, etc. are examples of this.
What are TYPE FAMILIES/CATEGORIES?
Blue, Green and Purple temperature
What are COOL COLORS?