Fashion & Design
This designer’s interlocking double-C logo is one of the most recognizable in fashion.
Chanel
This company started as an online bookstore.
Amazon
IU’s school colors are crimson and this one.
Cream
This chain’s golden arches are one of the most recognized logos on earth.
McDonald’s
This 2013 smart eyewear from Google was widely mocked and discontinued for consumers.
Google Glass
Louboutin’s signature design feature is the color of these.
Shoe soles
Henry Ford’s moving assembly line made this car affordable for regular people.
Model T
This annual spring bicycle race, inspired by a famous car race, is nicknamed “the world’s greatest college weekend.”
The Little 500
The FedEx logo hides one of these in the negative space between the “E” and the “x.”
An arrow
In 1985, Coca-Cola changed its formula and customers revolted, so the original came back within months.
New Coke
The Nike swoosh was designed by a student who was reportedly paid only this much
$35
Netflix originally made its money doing this.
Mailing DVDs
The 1979 movie Breaking Away, about a Bloomington cyclist, centered on this race and won an Oscar for Best Original Screenplay.
Little 500
The Amazon logo has a smile-shaped arrow pointing from the A to the Z, suggesting it sells this.
Everything
This 2017 “luxury” music festival in the Bahamas was hyped by influencers and ended in cheese sandwiches and lawsuits.
Fyre Festival
This typeface is so widely used it’s practically the default for brands like Target and American Apparel.
Helvetica
This 1980s event had Steve Jobs pushed out of the company he co-founded.
Leaving Apple
IU and Purdue play for this trophy in football
The Old Oaken Bucket
The bite in Apple’s logo is often said to be there so it wouldn’t be mistaken for this other small, round fruit.
A cherry
In 2009, this orange juice brand redesigned its carton, ditching the iconic orange with a straw in it, and brought the old one back after sales dropped.
Tropicana
Meryl Streep’s character in The Devil Wears Prada is widely believed to be based on this longtime Vogue editor-in-chief.
Anna Wintour
This investment bank’s 2008 collapse kicked off the financial crisis
Lehman Brothers
This quarterback won the Heisman trophy before winning the National Championship.
FERNANDOOO
The collar of the girl’s dress in this fast-food chain’s logo spells out “MOM.”
Wendy’s
In 2000, this video rental giant reportedly passed on buying a small DVD-by-mail startup for about $50 million.
Blockbuster passing on Netflix