DF360 101
DF360 is powered by this physician-led medical wellness partner
What is Apex MD
This physician serves as the Chief Medical Officer for Apex MD
Who is Dr Jim Bowen
Semaglutide and Tirzepatide are these types of supplements that support weight management.
What is a GLP-1
These roles are expected to own DF360, connect it to the member experience, and bring it to life
Who are Tier 1: (General Managers, Assistant General Managers, Fitness Managers, and Personal Trainers)
Name 2 of the 4 pieces of in-club marketing collateral that will support the DF360 rollout
What are:
1. Banners
2. Posters
3. Trifolds
4. Flyers
DF360 expands the traditional gym experience beyond fitness into this broader area of member care.
What is medical wellness?
Members can meet with an Apex MD provider through this convenient form of care.
What is a telehealth or virtual appointment?
This treatment approach is used to help optimize hormone levels and is one of the services offered through Apex MD.
What is Hormone Replacement Therapy?
These roles introduce DF360, open the door, and confidently hand members off for more information.
Who are Tier 2: (Greet Team Managers, Weekend Managers, and the Greet Team)
On launch day, this digital platform is scheduled to go live alongside advertising and member communications.
What is the DF360 website?
This type of appointment is the first no-cost step for a member interested in DF360
What is a free consultation?
Apex MD has a network of more than this many licensed providers.
What is 1000+ providers
BPC-157, TB-500, and CJC-1295 fall under this type of therapy
What is peptide Therapy?
These roles support the DF360 experience through awareness, approved language, proper handoffs, and facility readiness
Who are Tier 3: (Operations, Detail Team, Play Team, and Group X?)
DF360’s official launch is scheduled for this date.
What is October 1, 2026?
Name 2 of the 4 Pillars of Medical Wellness in DF360
What is:
1. Weight Management
2. Hormone Optimization
3. Recovery & Wellness
4. Health & Longevity
These two medical responsibilities belong to Apex MD providers — not Defined Fitness staff.
What are diagnose and prescribe?
Apex MD collects comprehensive metabolic & hormone panels through this service.
What is Blood Work & Health Analysis?
Defined Fitness staff should educate and connect members, but this partner is responsible for evaluating, diagnosing, prescribing, and managing care
What is Apex MD?
By launch, these should be visible and active at all key DF360 touchpoints throughout the club
What are QR codes
DF360 brings fitness, recovery, medical wellness, and personalized support together to create this for members.
What is a complete health ecosystem
The platform where members upload their measurements.
What is the Inbody App.
This treatment is part of Apex MD’s Recovery & Wellness offering and is commonly associated with energy and cellular support.
What is NAD+
Defined Fitness staff should never diagnose, prescribe, discuss dosage, or provide this type of guidance.
What is medical advice?
As part of the DF360 launch, this existing club tour stop will serve as the landmark for the added DF360 partnership.
What is the PT Bio Wall?