Adopters
Who are the first people to adopt a new innovation?
Innovators
What characteristic allows people to test an innovation before committing to it?
Trialability
A rural town has poor road access, is 6 hours from the nearest major hospital, and experiences extreme heat in summer - making outreach visits difficult to schedule.
Geographical
What is an innovation
A new product, service or practice
A student downloads a brand-new app on the day it launches. Which adopter category are they?
Innovator
Which group adopts an innovation after seeing it work for others and makes up about 34% of the population?
Early Majority
What characteristic describes how much better an innovation is than what it replaces?
Relative Advantage
A city has excellent public transport, strong government funding for preventive health programs, high average household income, and a culture that openly embraces new health technologies.
Geographical, economic, societal-cultural, political
Who created the Diffusion of Innovations Theory?
Everett Rogers
People start buying electric cars because they save money on fuel. Which characteristic of the innovation is encouraging adoption?
Relative Advantage
Which adopter group is skeptical and adopts only after most others have?
Late Majority
What characteristic describes how well an innovation fits with a person's values, lifestyle or needs?
Compatibility
Many families in the community are on low incomes, and the cost of fresh fruit and vegetables at local stores is significantly higher than in wealthier suburbs
Economic
What is diffusion?
The process of spreading an innovation through a population
A teacher starts using a new learning app after seeing another teacher successfully use it. Which stage influenced their decision?
Persuasion
Which adopter group is the last to adopt and prefers traditional ways?
Laggards
What characteristics measures how easy or difficult an innovation is to understand and use?
Complexity
The local government has introduced new legislation banning vaping in public spaces and has allocated funding for a state-wide anti-vaping campaign in schools.
Political
What is a diffusion action strategy?
A plan for how an innovation will be diffused to address a specific health issue within a context.
WCC has shared societal cultural values with a potential innovation for the post school transition. Which DPV would this be relate to?
Features of the setting
Which adopter is made up of respected leaders who influence others?
Early Adopters
What characteristic means people can easily see the results or benefits of an innovation?
Observability
In some communities, discussing mental health is seen as shameful, and there is strong pressure from elders to keep personal struggles within the family rather than seeking outside help.
Societal-cultural
What is innovation uptake?
the extent to which an innovation is adopted by individuals, groups, or a population
A new app is difficult to navigate, causing fewer people to use it. Which characteristic of the innovation is limiting adoption?
Complexity