Indesign, Photoshop & Illustrator
AI feature to edit images intelligently?
What is Generative Fill?
Organizing elements by importance.
What is Visual Hierarchy?
Uses four colors aranged into two pairs of complementary colors on the color wheel.
What are tetradic colors?
This fictional character profile represents a key user segment based on real research data.
What is a User Persona?
Technique combining multiple photos.
What is photomontage?
RGB is primarily used for...?
What is digital/web design?
Even distribution of visual weight?
What is Balance?
Adding white to a hue creates a...?
What is a tint?
During this phase, teams synthesize their research to create a clear, actionable problem statement.
What is Define?
Narrative structure with Ordinary World and Ordeal.
What is the Hero/s Journey?
Tool used to duplicate nearby pixels?
What is the Clone Stamp?
Lining elements up consistently?
What is alignment?
CMYK stands for...?
Cyan, Magenta, Yellow, and Key Black
This bare-bones, black-and-white screen layout focuses purely on structure and content placement before colors or fonts are added.
What is a Wireframe?
Small self-published magazine.
What is a zine?
You use a this to attribute a format to a whole PARAGRAPH or line of text.
What is a Paragraph Style?
Repeating elements for consistency.
What is repetition?
Typeface vs font: font is...?
What is a specific style/weight/size used for a typeface?
Every point of contact where a customer interacts with a brand—from a website to a store receipt—is known by this term.
What is a Touchpoint?
Visual object representing another idea.
What is a symbol/metaphor?
Files, images, and vectors that have been placed into your InDesign document can be located in the...?
What is the Links panel?
Difference in size/color/etc. to create emphasis.
What is contrast?
Unlike tracking, which adjusts spacing evenly across a whole word, this process adjusts the space between two specific, individual letters.
What is kerning?
Rebrand example discussed in class of what NOT to do.
What is the Cracker Barrel rebrand?
A comprehensive document that establishes rules for typography, color palettes, logo spacing, and tone of voice to keep visual communication consistent across all media.
What is a brand style guide (or brand manual)?