PREMION
AMP & Station Site
LOCAL STREAMING
DIAGNOSE
REPORT
100
The number of "AND"s that can be used in an audience target, and what it does to the audience.
ONE - Narrows the audience by requiring both criteria are met.
(( x AND y ))
100
Targeting parameters needed on the IO for OTT Retargeting. (tricky tricky;)
NONE - it follows the Premion impressions.
100
Must be specified on the IO when Local Streaming impressions ordered should only run on the stations +App.
What is CTV only?
100
What "homework" do you usually do on a client before the diagnosis?
Hopefully you named some things like research, ChatGPT, look at their website, their specials, service area, Google Reviews, LinkedIn, the person you're meeting with's LinkedIn, etc.
100
The 2 ways Premion partners with Polk.
Polk Audiences and Polk Attribution
200
The number of "OR"s that can be used in an audience target, and what it does to the audience.
TWO - Expands the audience, allowing any of the criteria to be met.
(( x OR y OR z ))
200
This placement on the Station Site:
What is Native Ads?
200
The digital IO, and both linear and digital WOT orders should be flagged as this when local streaming is 20% or more of the investment on linear, and therefore the local streaming CPM is reduced.
What is TTV+ (bundle)?
200
This should be coordinated with the prospect before you end the diagnosis meeting.
What is the next/proposal meeting?
200
Addition to any Premion campaign that can be used to test the performance of one creative vs another. No minimum impressions required.
Website Attribution
300
The first step, after diagnosis, needed for strategically preparing budget or targeting recommendations for a Premion campaign.
What is requesting avails?
300
Targeting based on keywords and phrases entered as part of “online search” and based on keywords and phrases within the viewed content.
What is Search Retargeting?
(Keyword Search and Keyword Contextual Retargeting)
300
Devices on which Local Streaming 24/7 Stream can be viewed, vs devices on which Local Streaming On-Demand content can be viewed.
24/7 Stream - Online/Mobile (website/app) and CTV
On Demand - CTV (the +App) only
300
Best question to ask when the client does not know what their target geo should be.
How far will your customers usually drive to come to your location?
OR
How far will you/your service team drive / what is your service area?
300
The button on the Reporting Dashboard you'll click to generate a Quick Download of the current report. BONUS if you know what to toggle (off) to only include the current tab.
SHARE
"Include all sections in download?"
400
The spreadsheet that includes all Live Sports CPMs, campaign minimums, included networks and more. Found in the Tegna Library, or in the live sports email with links to this and all onesheets.
What is the Premion Live Sports Product + Parameters Matrix?
400
This (top) placement on the Station Site:
What is High Impact / Universal?
400
3 different geo-targeting options on Local Streaming
DMA (the norm), Zip codes, State
400
The minimum campaign length recommended to "test" a campaign, and WHY.
What is 3 months? (+ explanation)
Gain their agreement and set expectations up front.
400
The 2 different types of pixels we provide the client for Web Attribution.
Visit and Conversion
500
How to only reach people who have an income less than $100k, and have completed some college courses but didn't obtain a degree or have their associates degree.
"HH Income Less than 100K"
AND
"Demo Education College Some OR Associates"
(helpful for non-traditional student recruitment)
500
The average/benchmark CTR (range) for OTT Retargeting Display campaigns. (If it's below _ it's performing below average, and if it's above _ it's performing above average.)
What's .09-.13%?
500
This new process could lower your total monthly billing/invoicing on Local Streaming, despite what you may have initially "booked" as total budget in WOT, if there are creative delays or underdelivery.
What is Invoicing on Actual Impressions Delivered / Total Recon Amt:
500
DOUBLE JEOPARDY!!!
For 1000 points (answer in chat) -
What is your station's Q2 Local Streaming OR Premion budget?
Like in horseshoes and hand grenades, the closest wins!
KFSM: Local= ~$200k Premion= ~$494k
WATN: Local= ~$21k Premion= ~$26k
KTHV: Local= ~$203k Premion= ~$506k
500
The 2 best reporting metrics to review when determining if optimization is needed on a Premion campaign, and a quick definition of each.
Uniques - number of households reached (aka Reach)
Frequency - avg number of times your ad was delivered to unique households