Programmatic
An automated process which allows media buyers to evaluate, bid on and purchase ad inventory in real time on an impression-by-impression basis (happens within milliseconds)
What is real-time bidding?
This is the most commonly used and best-performing ad placement
What is News Feed?
This is an ad experience that allows you to showcase up to 10 images or videos within a single ad, each with its own link
What is a carousel ad?
This person is obsessed with their cat, Tinsley
Who is Trevor?
These are 3 states that PNC is in-market
Alabama, Delaware, DC, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia, or Wisconsin
Trading or bid execution technology for buyers to manage ad exchanges, networks, and SSPs. Represents a buying tool from the marketer or demand perspectives.
What is a Demand Side Platform (DSP)?
These include Reach, Brand Awareness, and Video Views
What are Upper Funnel ad objectives in Facebook?
This is the aspect ratio of a square image or video
What is 1x1?
This person teaches yoga and practices acrobatics
Who is Nick?
What PNC stands for
What is Pittsburgh National Corporation or Provident National Corporation?
A technology that places ads on websites and provides a variety of specialized services of publishers and advertisers
What is an ad server?
This is where you select audience targeting, geo targeting, and placements.
What is at the ad set level?
These are the accepted creative formats for a static ad frame
What is JPG or PNG?
This person’s mom custom made them a blanket with their beautiful face on it
Who is Heather?
This is the official football team that PNC sponsors
What is the Chicago Bears
Ads that are inserted seamlessly into or around content so that they fit the form and function of the surrounding non-paid content
What is Native content?
This is an audience type that is composed of consumers that are similar to another previously constructed custom audience, page fans, or from a conversion tracking pixel
What is a Lookalike audience?
This is the most crucial thing to show in the first 3 seconds of a video ad
the BRAND!!!
This person is moving to New York City in April
Who is Ashley?
The current CEO of PNC
Who is William Demchak?
This is the site on which the first banner ad was served in 1994
What is Wired?
True or False: You need to have specialized creative for Instagram and Facebook with different campaigns and targeting specific to each platform
What is false?
This is a way to share a creative preview out of Facebook that cannot be done for programmatic campaigns
What are demo links?
This person is color-blind
Who is Rebecca?
This famous reality TV shark presented two educational webinars for PNC
Who is Barbara Corcoran?