Graphic Design
This graphic design principle centers on giving “weight” to certain components to make them stand out.
What is Visual Hierarchy?
The most fundamental rule associated with framing video.
What is the Rule of Thirds?
This term refers to clips cut together as an individual "scene" connected to subsequent iterations.
What is a Sequence?
This is one specific thing that animated elements can accomplish (multiple possibilities).
What is...
Emphasizing a certain action happening in the scene, custom transitions that help move between shots, simplifying complex topics (e.g. animated infographic), showing a process or change, added entertainment
Dr. Elam's nephew's name.
Who is Sam?
This type of typography conveys a more traditional, formal, established tone.
What is Serif?
This type of footage is most often used to ensure visual interest in the event an interview clip goes on too long, or voiceover is the primary focus of the sequence.
What is B-Roll?
This type of transition signifies completion of an arc/storyline, or the end of a video.
What is Fade to Black?
Animated logos can help boost this for individuals or companies.
What is Brand Awareness?
The Baker Mass Media student who started a YouTube channel with a video produced for MM230, and created another video for that channel in MM330 that now has over 360k views.
Who is Maria Gutierrez?
This graphic design element is essential to establishing tone and mood.
What is Color?
This practice is the best way to ensure A/V fidelity.
What is a Test Run?
This term refers to the way to fix clips that, for example, were shot in a space with bad lighting, or shot outdoors on different days with varying sunlight even though they need to match in sequence.
What is Color Correction?
Animated elements should not be included just because you can, they should serve this aspect.
What is a Specific Purpose?
This film is currently the American Film Institute's (AFI) best film of all time (and one Dr. Elam has been floored to learn so few students have heard of!).
What is Citizen Kane?
This term refers to two colors that are opposite one another on the color wheel.
What is Complimentary?
This shot type typically only includes the head/face of the subject in frame.
What is a Close Up?
Applying this technique to text or static images helps to maintain visual interest and can elevate the professionalism of a video.
What is Keyframe Animation?
Successful animated elements draw attention to themselves, but not in a distracting way. This term refers to this "less is more" aesthetic.
What is Simplicity?
The name of the Peabody Award winning podcast series, which started in 2014, that has been deemed responsible for the explosion in podcast popularity.
What is Serial?
Along with the specific purpose of the media product being promoted, this is an essential element to consider when designing promotional material.
What is the Target Audience?
This type of shot is sometimes referred to as "shaky cam," and gives the viewer the impression of being a part of the scene.
What is Handheld?
This color technique is used to evoke a specific tone, or indicate a specific element of the story in a video (e.g. Green-tinted footage vs. blue-tinted footage in The Matrix.
What is Color Grading?
Overuse of animation, or animated elements that do not serve a specific purpose, can break audiences out of this essential quality (which is also described as "being in the moment").
What is Immersion?
Dr. Elam's current favorite meme.
What is "We Live in a Society"?