CTV STRATEGY
This type of TV advertising delivers ads through streaming apps instead of cable or satellite.
What is Connected TV?
This metric shows how many unique people saw a campaign.
What is reach?
This refers to the mix of devices, apps and platforms where a CTV campaign can be delivered.
What is the CTV ecosystem?
This type of targeting uses basic traits like age, gender, or income.
What is demographic targeting?
This is why CTV is often preferred over linear TV for performance-driven advertisers.
What is measurable targeting and attribution?
This is the percentage of people who completed a video ad.
What is the video completion rate?
This is the process of adjusting targeting or creative based on performance data.
What is campaign optimization?
This type of targeting focuses on users based on where they live, such as a ZIP code.
What is geographic targeting?
This happens when a campaign prioritizes reach but results in inefficient frequency.
What is frequency overexposure (wasted impressions)?
This happens when the same user is exposed to an ad multiple times across a campaign.
What is ad frequency exposure?
This happens when ads reach users who were already likely to convert without advertising.
What is conversion bias?
This type of targeting focuses on reaching people based on major life changes, like moving, getting married, or having a child?
What is life event targeting?
This combines behavioral, demographic, and geographic data to define an audience.
What is audience segmentation?
This metric shows how often an ad was shown, even if it was to the same person multiple times.
What are impressions?
This determines how often a user should see an ad before it becomes inefficient.
What is frequency capping?
This is an audience strategy that groups consumers based on spending habits or price sensitivity, such as value-focused buyers vs. high-end luxury shoppers.
What is AFIRST targeting?
This metric shows how efficiently a campaign turns exposure into actual business outcomes.
What is attributed rate?
This links ad exposure to actions like site visits for form fills, even if they happen later.
What are attributed conversions?
This strategy shifts budget toward placements or audiences that are driving better outcomes in real time.
What is performance-based budget reallocation?
This is when advertisers use their own customer data to build highly specific streaming TV audiences.
What is first-party data targeting?