Digital Marketing
Also known as conversational agents, chatbots are devices that answer questions while offering detailed information about a firm’s products
What is a Chatbot
The development of marketing programs that create interplay between consumers and businesses
What is: Interactive Marketing
A type of lure or attraction that brings people to a website
What is: Cyberbait or Clickbait
Any digital tool or venue that allows individuals to socialize on the web
What is: Social Media
A social structure of individuals and/or organizations that are tied together in some manner
What is a social network
Marketing that incorporates the components of e-commerce, internet marketing, and mobile marketing
What is: Digital Marketing
Web materials that appear on a hosted website providing useful information that solves a problem in which the solution depends on purchasing a specific product
What is Native Advertising
Mini-applications embedded in a banner ad that permit a consumer access to some form of dynamic content provided by an external source other than the company where the ad resides
What are Widgets
Individuals who are paid to promote a brand in the video arena.
What is: Vlogging
A social media marketing strategy that involves listening to social chatter
What is: Social Listening
Advertising designed to reach customers where they are located based on contacting their mobile communication devices
What is: Geotargeting
Providing useful information and product use solutions to potential customers
What is: content marketing or branded content
A process that adjusts content to the screen size of a device used to access a webpage
What is: Adaptive Design
A marketing strategy in which a blog allows visitors to make comments or posts
What are: Interactive Blogs
Websites that allow individuals to share bookmarks of websites
What are: Social Bookmarking Sites
A digital marketing program designed to reach people at peak times to suggest product purchases
What is real time marketing
Using web data to identify and target individuals most likely to purchase an item
What is behavioral targeting
A program that re-engages individuals who have visited a site but did not make purchases
What is: remarketing
An advertisement tied to an email or other form of online communication in which one person passes on the advertisement or email to other consumers
What is: Viral Marketing
A website that focuses on a specific interest, hobby, or demographic group
What is a: Niche Social Networking Site
The process of increasing the probability of a particular company’s website emerging from a search
What is: SEO
A personalized web page preloaded with the customer’s personal data, contact information, purchase behavior, and previous interactions with the company
What is a: PURL - personalized URLs
The practice of using traditional media to promote and attract consumers to a website
What is: Brand spiraling
The creation and execution of an instantaneous marketing message in response to—and in conjunction with—an occurrence during a live event
What is: Real Time Marketing
A social media marketing strategy that involves providing incentives for consumers to share content about a brand
What is: Content Seeding