Basics
What is Discovery?
Learning about customer problems and needs.
What is a Customer Interview?
Asking customers questions about their experiences.
Finding out if customers have a real problem. discovery or validation?
Discovery
Who are our target customers?
Students and professors who drive to campus.
What is an open-ended question?
A question that encourages a detailed answer rather than just yes or no.
What is Validation?
Testing whether a solution works and customers want it.
What is A Day in the Life?
Observing customers in their everyday environment.
Testing if a solution works and customers want it. discovery or validation?
Validation
What problem are we trying to solve?
Difficulty finding available, free, and legal campus parking.
Why do we interview customers?
To understand their experiences, problems, and needs.
What is a hypothesis?
An assumption that needs to be tested.
Name one Data Analysis experiment
Search Trend Analysis or Web Traffic Analysis.
What is the main goal of Discovery?
What is learning about customers’ problems before building a solution?
Name one frustration caused by parking.
Stress, wasted time, or arriving late to class.
Why observe what customers do?
Their actions can reveal problems they may not mention.
Why test ideas early?
To learn quickly and avoid wasting time and money.
Name one Interest Discovery experiment.
Online Ad, Link Tracking, or Email Campaign.
What is the difference between Discovery and Validation?
Discovery explores the problem; Validation tests the solution.
What would we ask in a parking interview?
“Tell me about the last time you struggled to find parking before class.”
What should we look for in interview answers?
Common patterns, frustrations, and workarounds.
What is the goal of Discovery?
To understand customer problems before building a solution.
Name one Discussion Prototype
Paper Prototype, Storyboard, or Explainer Video.
Why test a solution before investing more?
To reduce risk and avoid spending resources on a solution customers may not want.
What experiment could help us understand parking problems?
Customer Interviews or A Day in the Life.
Why are customer assumptions not proven facts?
Because we need evidence from real customers to test them.