Where was Dove's original moisturizing soap created?
What is: the United States
The personal care brand, Dove, is owned by what company?
What is: Unilever
True or False:
Historically, Russians have been skeptical on advertisements.
What is: True
True or False:
Russians tend to buy in bulk.
What is: True
True or false:
The main tools in Marketing communication are static data.
False: The main one is advertising.
During what war was Dove's original moisturizing soap created?
What is:World War 2
In what year was the brand Dove created?
What is: 1955
For what is the cultural perspective fondamental?
a) Finding the most effective communication way
b)Finding the price segment
c) Finding deep information about customers target
c) Finding deep information about customers target
Based on the survey, what percentage of women think their looks are beautiful?
What is: 2%
Which are the two main philosophical theories related to advertising?
What is: Strong Theory and Weak Theory
What type of economy existed before the fall of Communism in Russia?
What is: the production economy
The year Dove launched the advertising campaign called the "Campaign for Real Beauty"
What is: 2004
What is the old Russian viewpoint on the concept of shopping?
What is: a chore, not a luxury
The year the "Campaign for Real Beauty" was launched in Russia.
What is: 2006
Is Russia's economy driven by production or consumption?
What is: production
What was introduced to Russia in the 1990s that introduced new concepts of beauty with thin models and high quality photos?
What is: The Western Glossy Women's Press Magazines
The age range of women the "Campaign for Real Beauty" was aimed toward
What is: 18-64
What were the two divided viewpoints in Russia from the new western consumption advertisements due to Globalization?
What is: a contamination to the culture & an enrichment to the culture
What is one fundamental from the managerial considerations of Dove?
What is: local history, beliefs, expectations, norms
Which is the most common Marketing approach adopted in a foreign market?
What is: The adaptation approach
The reason Dove's original moisturizing soap with added cream was created.
What is: to help burn patients with damaged skin
When Dove launched a campaign in Russia, why did it reduce its main message?
a) It reflected the national and cultural differences of Russia
b) The success of the campaign was unclear
c) The backlash to its message was severe
a) It reflected the national and cultural differences of Russia
Which element is incorrect?
The 4 universal cross-cultural elements of the Hofstedeās approach are:
a) Individualism
b) Power Market
c) Uncertainty avoidance
d) Masculinity/Femininity
What is: Power Market (instead of Power Distance)
What was proclaimed in the early 1900s that created the beauty standar in Russia to be focused on natural and healthy looks?
What is: Gender Equality
True or False:
Russia is among the top five luxury markets of all the developed countries.
What is: False - Russia is an emerging country