Sexism
What tagline was promoted during ads?
"Its not for women"
What did they auto enroll striking workers into?
Expensive COBRA healthcare plans
Men
Who publicly criticized them?
National Organization for Women
How were employees misclassified?
Paid improperly and daily flat rates instead of proper time
What did they frame their soda as ?
A dense nutritious food alternative
What did they lean into?
Hyper masculinity
What did the company enforce workers to?
Illegal and grueling production quotas
What did they add to their drink to make it seem healthier?
Vitamin B-1
What did they tell viewers to keep?
their "romantic comedies and lady drinks"
What did the strict production quotas block the employees from doing?
Required rest meals and Bathroom breaks
What questionable research did they use to convince people to drink their soda at 10AM?
Blood sugar drops
What Facebook theme page did they utilized blocked female identified profiles?
"Man Caves"
How did they force truck drivers to go through harsh assignments?
A Management scheme
Why did they add "Dr" to their name?
To Trick buyers into thinking a sugary syrup had medicinal health benefits