Save the Ta-Tas
This breast cancer awareness slogan uses playful language to refer to breasts
what is "Save the Ta-Tas"
The term thanatophobia describes a fear of this.
Death
This U2 singer helped launch Product (RED) in 2006 to raise money for global health initiatives.
Bono
Richey and Ponte use this term for development assistance that combines branding, shopping, and charitable giving.
Brand Aid
Both Duerringer and Richey & Ponte discuss how charitable causes use this to sell products and raise money.
marketing
Duerringer argues that the Save the Ta-Tas campaign places more emphasis on women's breasts than on this.
women's lives and experiences with breast cancer
In Duerringer's analysis, breast cancer campaigns often respond to the fear of death with humor, playfulness, and this
sexuality
Product (RED) was designed to raise money for this global health fund.
Global Fund to Fight AIDS, Tuberculosis and Malaria
The RED campaign promotes doing good through this everyday activity.
shopping or consumption
Ticktin and Duerringer both explore how women's experiences of suffering are shaped by ideas about this.
gender
Duerringer examines how the Save the Ta-Tas campaign uses breast cancer awareness to reinforce traditional standards of this.
femininity
The Save the Ta-Tas campaign commonly presents women as these two things: young and ____.
sexually attractive or desirable
Buying specially branded merchandise to support a charitable cause is an example of this.
compassionate consumption
This Marxist concept describes how the social relations and labor behind products can be hidden from consumers.
commodity fetishism
Both Richey & Ponte and Duerringer examine how serious health issues are turned into products that people can purchase. What is this process called?
commodification
Duerringer criticizes Save the Ta-Tas for reinforcing this idea that women's value is tied to their sexual attractiveness.
what is the sexual objectification of women
These women's experiences may be marginalized when breast cancer advocacy emphasizes attractive breasts and playful sexuality.
women whose bodies or experiences do not fit those beauty ideals, including some survivors
Richey and Ponte identify three celebrity figures as the bard, the teacher, and the healer. Name them.
Bono, Jeffrey Sachs, and Paul Farmer
The authors warn that consumer charity may distract from these deeper causes of poverty and disease.
structural inequalities in labor, production, and global trade
Hodgson & Watkins and Duerringer both examine movements that claim to improve the lives of this group.
women
Duerringer argues the campaign can both challenge and reproduce dominant ideas about gender. This process of linking meanings is called this.
Articulation
Duerringer challenges breast cancer advocacy that turns a complex disease into this kind of marketable product.
A commodity or branded consumer experience
In the reading, Product (RED) makes consumers feel they can help solve poverty and disease without having to change this economic system.
capitalism
The authors warn that corporate charity may make governments and consumers feel less responsible for supporting these two forms of collective assistance.
public taxation and govenment-funded aid
Both Duerringer and Richey & Ponte criticize the idea that buying products is enough to create meaningful social change. This is called what?
consumer activism