Basics
A software that allows advertisers to buy digital ad space (display, video, mobile) across multiple publisher sites automatically and in real-time
What is a Demand Side Platform (DSP)?
A commitment to spend a certain amount with publishers (eg YouTube). DV360 specialists are responsible for setting up, trafficking, and managing campaigns that draw from this committed spend.
What is an upfront?
The world's largest independent demand-side platform (DSP), providing a cloud-based, self-service platform for advertisers to purchase digital ad space. Because it doesn't own any websites or content, it positions itself as an unbiased partner for the "Open Internet."
Who is The Trade Desk (TTD)?
Any television content streamed over the internet that is not owned or operated by Google.
This encompasses the rest of the streaming landscape (apps like Hulu, Disney+, Paramount+, Pluto TV, and Sling) accessed through devices like Roku, Apple TV, or Smart TVs.
What is third-party connected TV (3P CTV)?
The strategic move of centralizing all digital media buying into a single platform.
(ie when an advertiser puts all their eggs in the DV360 basket.)
What is media consolidation?
A deal between a publisher and advertiser where the publisher promises to give N impressions at a fixed cost, but which is transacted programmatically
What is a programmatic guaranteed deal?
Maximum amount of times a user will see your brand before DV360 directs your brand to a different user
What is a Frequency Cap?