ORIGINS
Where and when was Danone's first infant milk formula developed?
A. UK, 1950
B. Germany, 1920
C. Netherlands, 1896
C. Netherlands, 1896
The first infant milk formula was developed in 1896 in the Netherlands by Prof. Alexander Backhaus working with Johannes and Martinus van der Hagen..
FACT OR MYTH?
Babies need much more nutrients per kilo of body weight.
FACT
Babies need much more nutrients per kilo of body weight, even though their stomachs are much smaller up to:
7× more iron
4× more calcium
and 3× more essential fatty acids
with a stomach about 5× smaller.
TRUE OR FALSE?
Ages 1–3 are a critical period for growth and development.
TRUE
During this stage, toddlers experience rapid brain, muscle, and organ development — and nutrition plays a key role.
What is considered the optimal nutrition for babies in the first 6 months of life?
A. Infant formula
B. Combination feeding
C. Exclusive breastfeeding
C. Exclusive breastfeeding
Exclusive breastfeeding is recognized as the optimal form of nutrition for the first six months.
Which statement best describes our responsible approach to marketing baby formula?
A. We promote baby formula whenever local laws allow it
B. We promote baby formula to parents as an alternative to breastfeeding
C. We never intend to dissuade parents from breastfeeding and voluntarily go beyond legal marketing requirements
C. We never intend to dissuade parents from breastfeeding and voluntarily go beyond legal marketing requirements
We market baby formulas responsibly and ethically, in line with our marketing standards. We were the first company to not promote formula for children aged 0–6 months globally — even where local laws allow it — and in regions with higher infant health risks, we voluntarily extended this restriction to 0–12 months.
2. What inspired the development of infant milk formula from the start?
A. Cow’s milk
B. The composition of human milk
C. Convenience for parents
B. The composition of human milk
Infant nutrition has always been inspired by breastmilk.
FACT OR MYTH?
Babies are miniature adults when it comes to nutrition.
MYTH
Babies have very different nutritional needs to support rapid growth and development.
TRUE OR FALSE?
Toddlers can easily meet all their nutritional needs when they start eating family foods.
FALSE
Busy routines, picky eating, and fear of new foods often lead to nutrition gaps, even in healthy toddlers.
FACT OR MYTH?
All our baby formulas go through over 1,000 quality checkpoints.
FACT
All our baby formulas go through over 1,000 quality checkpoints, are produced under strict quality controls, and are manufactured in factories certified by independent bodies.
YES OR NO: DO WE STAND FOR THIS?
YES, THIS IS WHAT WE STAND FOR
How long have we been researching the science of breastmilk?
A. About 10 years
B. About 25 years
C. Over 50 years
C. Over 50 years
Decades of research help inform our understanding of infant nutritional needs.
FACT OR MYTH?
Water, cow's milk, teas or juices can safely replace breastmilk or formula for babies.
MYTH
They do not provide critical nutrients and may be harmful.
TRUE OR FALSE?
Because toddlers eat small portions, nutrient density is especially important.
TRUE
Toddlers' stomachs are about three times smaller than adults', so every bite and sip needs to count.
YES OR NO: DO WE STAND FOR THIS?
YES, THIS IS WHAT WE STAND FOR
YES OR NO: DO WE STAND FOR THIS?
NO, THIS IS NOT WHAT WE STAND FOR
FACT OR MYTH?
Baby formula is the only safe and nutritionally adequate alternative to breastfeeding in the first year.
FACT
When breastfeeding is not possible or chosen, medical societies recognize baby formula as the only safe and nutritionally adequate alternative.
TRUE OR FALSE?
Toddlers need more iron, iodine, and vitamin D per kilo than adults.
✅ TRUE
Compared to adults, toddlers need up to: 4.5× more iron 3.5× more iodine 6× more vitamin D (per kg body weight)
TRUE OR FALSE?
Cow's milk covers all of a toddler's nutritional needs on its own.
FALSE
Cow's milk provides calcium and vitamin B2, but not iron, omega-3s, or fiber — and is relatively high in protein.
YES OR NO: DO WE STAND FOR THIS?
NO, THIS IS NOT WHAT WE STAND FOR
YES OR NO: DO WE STAND FOR THIS?
YES, THIS IS WHAT WE STAND FOR
FACT OR MYTH?
All baby formulas are exactly the same.
MYTH
All formulas meet regulatory minimums, but formulations differ based on research and specific baby needs.
TRUE OR FALSE?
Toddlers need fewer nutrients than adults because they are smaller.
FALSE
Per kilo of body weight, toddlers need much more of several nutrients than adults.
TRUE OR FALSE?
Young Child Formula is designed to help fill common nutrition gaps in toddlerhood.
TRUE
When part of a balanced diet, YCF provides key nutrients such as iron, vitamin D, iodine, DHA/omega-3, and fiber, with a balanced protein profile.
YES OR NO: DO WE STAND FOR THIS?
YES, THIS IS WHAT WE STAND FOR
YES OR NO: DO WE STAND FOR THIS?
NO, THIS IS NOT WHAT WE STAND FOR