Advertising Techniques
Types of Media (1)
Types of Media (2)
Online Media
Media Planning
100
Where the speaker presents himself as an average Joe.
What is "Plain Folks"
100
The members of a large group.
What is "Media"
100
The main advertising medium in the united states.
What is "Newspapers"
100
Appears in a new browser window when you first log in
What is "pop-up ads"
100
A business that specializes in developing ads and ad campaigns for its clients.
What is "Advertising Agency"
200
Using Adjetives
What is "Weasel Words"
200
Channels of communication, such as Television, radio, and newspaper.
What is "Mass Media"
200
National and appear every week such as (Times) and (Seventeen)
What is "Magazines"
200
Displayed across the top or bottom of the web page.
What is "Banner ads"
200
A series of ad messages that share a single idea and theme.
What is "ad campaign"
300
Suggests that buying this product makes you a good American.
What is "Patriotism"
300
Things such as newspapers, magazines, signs, and billboards.
What is "Print Media"
300
Advertising combines sounds, images, and motion.
What is "Television"
300
A Broadcast made on the Internet.
What is "Webcast"
300
The process of selecting advertising media and deciding the time and space in which the ads should appear.
What is "Media Planning"
400
Use good words that have little meaning
What is "Glittery Generalities"
400
Print media use words and pictures to ___________.
What is "communicate"
400
Consists of ads sent by mail to people`s homes and businesses.
What is "Direct-Mail advertising"
400
Another way to advertise online is through __________
What is "Web casting"
400
To create a media plan select the right ______ to use, advertisers and address three basic questions.
What is "Medium"
500
Technique that use facts to make them look better.
What is "Card Stacking"
500
Delivered to consumers through mass media.
What is "Advertisements"
500
appears mostly in phone books.
What is "Directory Advertising"
500
the two main types of online ads are ______ and ______ ___
What is "pop-up" and "Banner ads"
500
Effective media planning can help a ________ _______ the desired image to the target market.
What is "Business project"
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