Marketing 1
Marketing 2
Promotion 1
Promotion 2
Pricing
100
Which of the following is an example of an external change that could affect a business's sales forecast: 1-A new sales rep has been hired to develop the company's territory in Texas. 2-The population of a town increases when a new hospital opens in the community. 3-The company plans to modify its approach to mailing catalogs to customers. 4-A company plans to raise prices on its products.
2-The population of a town increases when a new hospital opens in the community.
100
The marketing metrics that businesses select should relate directly to the __________ of the marketing plan. 1-demographics 2-organization 3-objectives 4-environment
3-objectives
100
When beginning to develop a promotional plan, it is important for a business to 1-compile a list of activities. 2-decide on its promotional strategy. 3-become an active networker. 4-define its promotional goals.
4-define its promotional goals.
100
One of the main goals of promotion in marketing is to 1-select media. 2-develop a message. 3-create desire. 4-monitor feedback.
3-create desire.
100
What is the final cost to the business of a product priced at $40 with a 20% trade discount? 1-$35 2-$25 3-$22 4-$32
4-$32
200
Which of the following individuals would a business be most likely to ask for a prediction of next year's sales: 1-Financial planner 2-Inventory specialist 3-Accounting clerk 4-Experienced salesperson
4-Experienced salesperson
200
What does a business need to consider when developing a marketing budget? 1-costs of performing marketing activities 2-Forecasts of future sales figures 3-Value of spending money on advertising 4-Expense associated with offering credit
1-costs of performing marketing activities
200
Which of the following is an example of a measurable objective that a business might include in its promotional plan: 1-Distribute 500 flyers by March 1 2-Design a new flyer 3-Tell people about the business 4-Run an ad in several newspapers
1-Distribute 500 flyers by March 1
200
An important objective of promotion is to _____________ buyers. 1-intimidate 2-inform 3-deceive 4-delude
2-inform
200
Businesses should set their selling prices at a level that will 1-be lower than that of the competitors. 2-cover expected markdowns and expenses. 3-be equal to the cost of the goods. 4-ensure a high percent of profit.
2-cover expected markdowns and expenses.
300
What do businesses often take into consideration when forecasting sales for marketing plans? 1-Competitors' market share 2-Quotas for salespeople 3-Location of regional territories 4-Company's profit goals
1-Competitors' market share
300
A primary reason for establishing a marketing budget is that it helps a business to 1-reduce tax liability. 2-monitor fixed assets. 3-manage depreciation. 4-control spending.
4-control spending.
300
Newspapers and magazines are categorized as ___________ media. 1-time 2-broadcast 3-publications 4-direct
3-publications
300
Which of the following are internal factors that affect the way a business uses promotional tools: 1-Demand and product 2-Price and competition 3-Product and price 4-Place and demand
3-Product and price
300
Which of the following is an appropriate selling price for a product with total costs of $10.00 and a gross margin of $5.00: 1-$7.50 2-$15.00 3-$10.00 4-$5.00
2-$15.00
400
Which of the following is an example of an effective marketing objective that a business might set: 1-Identify new local vendors 2-Hire additional salespeople 3-Decrease the level of spending 4-Increase profit by 6% next year
4-Increase profit by 6% next year
400
The marketing objectives that a business develops for its marketing plan should lead to a(n) 1-increase in sales. 2-increase in prices. 3-decrease in costs. 4-decrease in taxes.
1-increase in sales.
400
Repeated exposure to the largest, most diverse population of people is a benefit of ________ advertising. 1-out-of-home 2-newspaper 3-directory 4-radio
1-out-of-home
400
An ad for Kleenex tissue in Ladies Home Journal is an example of what type of advertising? 1-Trade 2-Institutional 3-Product 4-Business
3-Product
400
Why would a manager of a local business keep track of the prices that similar businesses in the area are charging? 1-To remain competitive 2-To improve advertising 3-To promote image 4-To offer new services
1-To remain competitive
500
By setting marketing objectives, businesses are specifying 1-what they want to achieve. 2-how they intend to make a profit. 3-what price they plan to charge. 4-how they intend to advertise.
1-what they want to achieve.
500
Businesses often select marketing metrics that will help them compare current market share with 1-market potential. 2-inventory turnover. 3-brand recognition. 4-transaction size.
1-market potential.
500
Text-message advertising is the most likely to be successful when the ads are 1-sent anonymously. 2-delivered to the cell-phone numbers of people interested in the product. 3-randomly sent to a mass audience of cell-phone subscribers. 4-lengthy in nature.
2-delivered to the cell-phone numbers of people interested in the product.
500
Which of the following is a use of product promotion: 1-Highlighting social or environmental issues 2-Informing consumers about product features 3-Recruiting new employees 4-Changing attitudes toward the company
2-Informing consumers about product features
500
When the costs of raw materials increase considerably, a business is likely to 1-maintain similar profit margins as its competitors. 2-implement a long-term markup pricing policy. 3-continue following the same marketing strategies. 4-increase the selling price of a product.
4-increase the selling price of a product.
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