Slogans
Are you in good hands?
Allstate
Builds tunnels, rockets, and flamethrowers
Elon Musk
Costs incurred before your company's doors even open.
Startup costs
This chief officer is in charge of managing the financial components of the company
CFO - Chief Financial Officer
The section of your business plan that gives an overview of the whole thing
Executive summary
Have it your way.
Burger King
Originally started selling books online
Jeff Bezos
Fixed costs
This chief officer is in charge of overseeing all aspects of the company and making top-level decisions
CEO - Chief Executive Officer
The section of a business plan that includes revenue models and estimates
Financial Projections
I'm lovin' it
McDonald's
One of the original founders of General Electric (GE)
Thomas Edison
The amount of money you make from providing your good and/or service
Revenue
This officer is in charge of dealing with databases, technology utilization, and company connectivity
CTO - Chief technology officer
The part of the business plan where you talk about competitors and the rest of the industry
Market/Industry Analysis
Think different
Apple
Responsible for combining the phone, music player, and internet into one pocket-sized device
Steve Jobs
The costs incurred depending on how productive you are
Variable costs
This officer is in charge of managing the ongoing business operations of a company
COO - Chief Operating Officer
The part of the business plan where you show the line of command and business type
Organization and Management
The ultimate driving machine.
BMW
Discovered the potential for mass production... and put America on wheels
Henry Ford
Revenue minus expenses
Profit
This officer is in charge of managing the advertising strategies of the company
CMO - Chief Marketing Officer
The part of a business plan that goes at the end and includes the extra stuff
Appendix