What is an advertisement?
A picture, short film, or song that tries to persuade people to buy a product or service.
What are a few things that Consumer Reports provides to its customers?
They provide credible information, they inform customers before they make decisions, and they influence businesses to improve their products and/or services.
Credit cards provide you with these THREE things:
1. Security
2. Convenience
3. Rewards
What is marketing?
Businesses that specialize in advertisements.
What is the Better Business Bureau?
Non-profit provider of business-related information.
How can you prevent fraud?
Practice safe internet use!
Destroy private records
Secure your mail
DON'T GIVE OUT YOUR SOCIAL SECURITY NUMBER!

How can advertisers appeal to their consumers?
(6 methods)
1. Social Media 2. Media
3. Television 4. Radio
5. Newspaper 6. Printed Material
What are the 3 main functions of the BBB?
1. Provide information about a company before you do business with it
2. Provide you with good consumer information
3. Provide information on charities
Switching it up on y'all:
What is happening tomorrow after the early release?
What is an influencer?
Someone who is passionate about something and has a lot of experience with it. They use social media to push products they like onto consumers.
What is the Consumer Financial Protection Bureau? (CFPB)
A government agency that oversees financial products that are offered to consumers.

What are the "Three D's" that you can do to prevent fraud?
Deter
Detect
Defend
Let's Switch it Up:
What did the snowman do when he was upset?
He had a meltdown!
What are the 6 functions of CFPB?
1. Rooting out unfair business practices
2. Enforcing laws
3. Taking complaints
4. Enhancing financial education
5. Researching the consumer experience
6. Monitoring financial markets for risks
What TWO age groups are at high risk of having their identity stolen?
Youth and elderly
What can companies do to ensure people like their brand?
Use relatable models and social media links.
What organization can help you see if a business is legit?
Better Business Bureau!
What should you do if you are a victim of fraud?
Document what happened
File a police report AND a report to the FTC
Which of the following is NOT one of the 6 ways of influence that advertisers use?
a. The Role Model
b. Scarcity
c. Liking
a. The Role Model
Which is NOT a practical way to report businesses?
a. Report the company to BBB
b. Post a review on social media
c. Send an email to a Congressman
c. Sending an email to a Congressman is NOT a practical way to report businesses
How can you protect yourself from scammers?
Research the company calling/emailing you AND ask questions to ensure they are legit.
What are the FIVE stages of consumer decisions?
(IN ORDER)
1. Recognize the problem/need
2. Information Search
3. Evaluation of Alternatives
4. Make a Decision
5. Post-Purchase Evaluation
What organization has a publication that provides consumers with information with buying guides, tests, and evaluations?
Consumer Reports!
What is a Ponzi Scheme?
A fraudulent investing scam that pays early investors money from new investors.