BARCELONA PRINCIPLES
THE "E" in evaluation may come last in what four-step process?
What is RPIE?
The term having to do with mental processes such as thinking, knowing, perceiving, learning and understanding.
What is cognitive?
Having to do with observable human action
What is behavioral?
Information embedded into digital audio and video signals that can be used to track when and where the content is delivered.
What is digital watermarking?
Businesses that monitor print and electronic media for mentions of clients in local, national and international outlets.
What are clipping services?
The name of the group that convened the 2nd European Summit on Measurement in Barcelona.
What is AMEC?
Having to do with affect, emotion, favor or disfavor towards an organization, brand, product, service, idea or any other attitude object.
What is attitudinal?
Compared to other more traditional and one-way media communication, social media measurement should focus more on...
What is "conversations and communities and less on coverage?"
A way to evaluate your tactics for communication
What is message testing?
A formula or set of steps for solving a problem.
What are algorithms?
The first global standard of public relations measurement.
What is the Barcelona Declaration of Research Principles?
Measurement is an antidote for...
What is ambiguity?
In research, openness in describing and explaining methods...
What is transparency?
Processing of measuring eye movements to determine where people are focusing, often used in website testing
What is eye-tracking?
BuzzFeed founder Jonah Paretti successfully built one of the most powerful information sources on the internet.
What is Mashable?
Good goals are supported by SMART objectives and the M in smart is...
What is measurable?
Defined as attitudinal and based on emotions - how your publics feels about your organization and what it is doing.
What is engagement?
The ability to perform a research procedure or experiment repeated times to attain comparable results.
What is replicability?
A popular method of message testing in advertising, entertainment and public relations for decades.
What are focus groups?
In online strategy, the percentage of visitors who visit a site but then leave the site instead of continuing toward other goals as defined by the strategist.
What is bounce rate?
Qual helps explain quant
What is: measurement and evaluation require both qualitative and quantitative methods
Questionnaire items that ask people to respond to statement with a range of defined response option such as the range from "strongly disagree" to "strongly agree."
What is Likert-type items?
Proposing that editorial coverage in a magazine is worth twice as much as advertising because of third-party credibility, such a practitioner would reason that since four people have seen it have an...
What is "opportunity to see" (OTS)?
Using computer programs to automate the process of testing digital messages such as promotional copy.
What is automated copy testing?
The online strategy, the number of goals reached divided by the number of unique visitors to a site.
What is the conversion rate?